Lansweeper · 19 hours ago
Marketing Business Analyst
Austin, Texas Metropolitan Area
Full-time
Hybrid
Mid LevelLansweeper is a Technology Asset Intelligence platform that transforms raw asset data into actionable insights. They are seeking a Marketing Business Analyst to strengthen data-driven decision-making and accelerate pipeline generation by delivering actionable marketing analytics and insights.
AnalyticsComplianceCyber SecurityInformation TechnologyIT InfrastructureIT ManagementRisk ManagementSoftware
Hiring Manager
Clarisse Celle
Responsibilities
Own recurring marketing performance reporting : weekly snapshots, monthly business reviews (ITO, ISV, MSP), and quarterly Marketing BR deck
Deliver clear narrative insights on what’s working, what’s not, and why – by region, GTM motion, channel, and campaign
Analyse funnel performance (Lead → MQL → SQL → Opportunity → Closed Won), identify drop‑offs, bottlenecks, and coordinate fixes
Evaluate channels, audience segments, and campaign types to surface the fastest and most profitable deal sources
Conduct ROI analysis and forecasting for marketing campaigns, tracking cost per lead, CAC, payback, and CLV
Build and maintain forecasting models connecting marketing inputs to pipeline and revenue outcomes
Partner with Marketing Ops, RevOps, and BI teams to improve tracking, dashboards, attribution, and data quality
Maintain KPI definitions, data dictionaries, and document data transformations and lineage for marketing‑critical views
Drive self‑service analytics enablement by designing user‑friendly dashboards and running workshops or office hours
Qualification
Required
Proven experience in Marketing Analytics or Business Intelligence for B2B SaaS
Strong data visualisation skills and experience building Salesforce and BI dashboards (Discern, Snowflake)
Proficiency in SQL and manipulating large datasets from multiple sources
Knowledge of Salesforce, Pardot, Salesforce Data Cloud, and web analytics (GA4, Google Tag Manager)
Expertise in attribution modelling, funnel analytics, ROI, CAC, payback, and CLV metrics
Familiarity with A/B testing and core statistical concepts (significance, confidence intervals, test design)
Bachelor's or Master's degree in Business Analytics, Marketing, Data Science, or related field
Analytical, structured thinker with exceptional problem-solving and attention to detail
Excellent storytelling with data – turning complex insights into actionable executive narratives
Highly collaborative across Marketing, Sales, RevOps, and BI, influencing without direct authority
Autonomous, organised, and results-driven, with a bias toward continuous improvement
Benefits
Benefits package adapted to local regulations
Career growth and continuous learning opportunities
Hybrid work model for employees near a Lansweeper office (min. 2 days / week onsite)
Collaborative, global team environment across Europe and North America
Company
Lansweeper
Lansweeper develops a SaaS solution providing organization with a single pane of glass across their techology estate.
Founded in 2004
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$158.72MKey Investors
Insight Partners
2021-06-02Private Equity· $158.72M
Leadership Team
Dave Goossens
CEO
Maarten Saeys
Chief Product Officer
Recent News
2025-09-30
Company data provided by crunchbase