Sony Music Entertainment · 15 hours ago
Fansifter Team Lead
Miami, FL
Full-time
Onsite
Senior Level
5+ years expSony Music Entertainment is a pioneering company in the music industry, supporting a diverse roster of international superstars and visionary creators. As a Fansifter Team Leader, you will oversee fan engagement strategies and develop multi-channel marketing plans to enhance audience engagement and reach new fans.
Digital EntertainmentMedia and EntertainmentMusic
Responsibilities
Oversee fan engagement strategy for the region inclusive of fan acquisition and engagement, privacy and BLA coordination and processes, creator strategy, and partner development
Contribute to ideation of global fan engagement release plans and ensure rep owner strategy is executed successfully locally via the hub for global, select developing, regional priority releases and viral tracks worked by the hub
Lead, coach, and mentor hub team members by providing guidance on strategy execution, testing frameworks, and creative delivery
Manage central hub budgets with regional finance contacts, allocating and auditing quarterly in partnership with relevant campaign rep owners
Align and present campaign plans and performance to senior leadership and managers or artists as requested
Act as the main point of contact for rep owners, global teams, and regional markets
Stay ahead of social, streaming, and fan culture trends by identifying new platform activations, influencer partnerships, and creative formats
Assist in content creation for Sony and artist social channels that is engaging to fans and conveys the appropriate audience tone
Amplify all elements of wider campaigns including marketing and promotion and maximize existing content across social platforms
Set campaign specific targets and use analytical tools to monitor performance, creating meaningful reports that can inform management, artists, and the wider label
Assist the Audience Development Team in influencer marketing campaigns and creative ideas
Aid in working on administrative duties for the Audience Development Team including payment orders for vendor services and processing invoices for payment
Qualification
Required
Bachelor's degree in business administration, marketing, or a related field
Experience in content, digital marketing, and audience development
Social media native with strong fluency across all platforms
Detail oriented and proactive
Five to eight plus years of relevant experience in digital marketing, audience development, CRM, or analytics within the music or entertainment sector
Two or more years of leadership or supervisory experience
Proficiency with CRM systems, paid media platforms such as TikTok, Meta, and Google Ads, and analytics tools
Excellent communication, presentation, and project management skills
Strong passion for music, fandom culture, and digital trends
Proficiency in Microsoft Office, Google Suite, and project management software
Ability to work under pressure, multitask, and prioritize
Strong problem solving, analytical, and decision making skills
Excellent verbal and written communication skills
Detail oriented, proactive, and collaborative
Passionate about music and the music industry
Preferred
Bilingual English and Spanish preferred
Benefits
Medical, dental, vision, life and disability coverage
401K with employer matching
Company paid identity theft protection
Resources for pets
Mental health and meditation resources
Industry leading fertility coverage
Fully paid leave for childbirth or bonding
Fully paid leave for caregivers
Programs for loved ones with developmental disabilities and neurodiversity
Subsidized back up child and elder care
Reimbursement for adoption, surrogacy, tuition, and student loans
Company
Sony Music Entertainment
Sony Music is a music corporation owned and operated by Sony Corporation of America, a subsidiary of Japanese conglomerate. It is a sub-organization of Legacy Recordings.
5001-10000 employees
H1B Sponsorship
Sony Music Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
unknown2019-05-05Acquired
Leadership Team
Christoph Behm
CEO GSA
Adam Cardew
Vice President
Recent News
2026-01-07
Company data provided by crunchbase