SpotHopper · 1 week ago
Email & Lifecycle Marketing Manager
SpotHopper is a leading all-in-one marketing and operations platform for independent restaurants. They are seeking a performance-obsessed Email & Lifecycle Marketing Manager to own and scale programs that convert interest into action, focusing on re-engaging prospects and driving sales conversations.
CRMHospitalityMarketing AutomationRestaurantsSoftware
Responsibilities
Own and shape lifecycle email copy — writing directly when needed and partnering with Content to ensure messaging is clear, motivating, and action-oriented, with strong subject lines, opening hooks, and explicit calls to re-engage
Design and execute targeted lifecycle programs to re-engage no-shows and revive stalled deals
Translate customer and product data into proof-driven email narratives
Partner with Sales to support re-engagement, follow-up strategy and pipeline recovery
Build, test, and optimize automated flows across the funnel
Develop and refine segmentation strategies
Define and scale a lifecycle email playbook
Qualification
Required
3–5 years of hands-on experience in email or lifecycle marketing
Proven track record driving revenue outcomes
Fluency in HubSpot
Strong understanding of lifecycle and demand gen funnels
Sharp instincts for SMB motivation
Analytical mindset
Preferred
Copywriting portfolio
HubSpot certifications
Restaurant or hospitality experience
Re-engagement or win-back experience stats
Benefits
Health, dental, and vision insurance
401(k) with company match
Life insurance
Generous PTO and sick leave
Collaborative, remote-first culture
Company
SpotHopper
The leading all-in-one AI marketing platform for restaurants.