Martindale-Avvo · 5 days ago
Senior Account Executive
Martindale-Avvo is a leading online media and software services company focused on the legal sector. The Senior Account Executive will be responsible for acquiring new law firm clients and positioning Martindale-Avvo’s digital marketing solutions while exceeding revenue goals in a competitive environment.
Responsibilities
Drive new business acquisition through high-volume outbound prospecting, consultative discovery, and tailored solution presentations
Lead with ROI and consultative value: position Martindale-Avvo Leads’s advertising digital marketing products in a way that connects to firm-specific growth goals
Own the full sales cycle: from prospecting and qualifying through discovery, proposal, negotiation, and closing
Master pipeline management: maintain disciplined activity, pipeline accuracy, and forecasting within Salesforce
Leverage data-driven insights: use metrics, reporting, and market trends to target opportunities and improve client outcomes
Negotiate with confidence: handle objections, present competitive differentiation, and close deals at or above minimum pricing thresholds
Act as a peer leader: model sales excellence, share best practices and mentor new hire Account Executives
Adapt and thrive through change: embrace new sales tools, evolving buyer behaviors, and product launches with agility and resilience
Accurate(+/- 5%) weekly forecasting
Proficient in a sales methodology (BANT, MEDDPIC, etc.)
Qualification
Required
Strong consultative selling skills with the ability to uncover business pain points, articulate ROI, and deliver compelling solution presentations
Demonstrated ability to manage a short-to-medium sales cycle (2–4 weeks) while maintaining high activity levels
Proven success in new business acquisition — cold calling, objection handling, pipeline creation, and disciplined follow-up
Technical proficiency: Fluency in Salesforce (or equivalent CRM) - building reports, maintaining pipeline hygiene, and pulling insights for decision-making
Strong working knowledge of Outreach or other sales engagement tools
Comfort with Google Suite and other productivity platforms
Excellent communication skills: professional verbal presence, confident presentations and on-video demos, and polished written follow-up
High resilience and growth mindset - competitive, coachable, and committed to continuous improvement
Proficient in a sales methodology (BANT, MEDDPIC, etc.)
Drive new business acquisition through high-volume outbound prospecting, consultative discovery, and tailored solution presentations
Lead with ROI and consultative value: position Martindale-Avvo Leads's advertising digital marketing products in a way that connects to firm-specific growth goals
Own the full sales cycle: from prospecting and qualifying through discovery, proposal, negotiation, and closing
Master pipeline management: maintain disciplined activity, pipeline accuracy, and forecasting within Salesforce
Leverage data-driven insights: use metrics, reporting, and market trends to target opportunities and improve client outcomes
Negotiate with confidence: handle objections, present competitive differentiation, and close deals at or above minimum pricing thresholds
Act as a peer leader: model sales excellence, share best practices and mentor new hire Account Executives
Adapt and thrive through change: embrace new sales tools, evolving buyer behaviors, and product launches with agility and resilience
Accurate(+/- 5%) weekly forecasting
Preferred
2-3+ years of B2B inside sales experience
2–3+ years of closing experience with a proven track record of consistently exceeding quota
Background in digital marketing, SaaS, or SMB marketplaces
Experience with sales or involvement in the Legal Industry
Benefits
Uncapped Commission
Paid vacation, holidays, and sick leave (where applicable)
Medical, dental, and vision benefits
401(k) with company match
Recognition programs, performance incentives, and professional development opportunities
Flexible spending accounts (FSA) for medical and dependent care
Short-term and long-term disability insurance
Life and AD&D insurance
Paid time off (PTO)
Paid holidays
Commuter benefits
Access to our Employee Assistance Program (EAP) and well-being coaching services
Voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services
Company
Martindale-Avvo
Martindale-Avvo provides marketing, advertising, pay per lead, and case management services to the legal industry.
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase