Hartford HealthCare · 3 days ago
Senior Marketing Specialist
Hartford, CT
Full-time
Onsite
Mid, Senior Level
3+ years expHartford HealthCare is Connecticut’s most comprehensive healthcare network, and they are seeking a Senior Marketing Specialist to develop and manage omnichannel marketing projects. The role involves collaborating with various teams to enhance brand awareness and engagement through strategic marketing initiatives.
Health CareHealth DiagnosticsHospitalOncologyPharmaceuticalRehabilitation
Responsibilities
Provides marketing support for brand, service line, and access marketing initiatives by collaborating with direct team members, stakeholders and leaders across the system
Project manages omnichannel brand and marketing campaigns inclusive of video, digital, social media, email, out-of-home and print
Collaborates with team members and key stakeholders on pre-planning tasks for marketing campaigns, collecting data and understanding the goals, KPIs, budgets, and timelines for each project
Creates and organizes campaign plans inclusive of creative and project briefs, audience segmentation, geographic targeting, flight dates, budgets, KPIs and reporting metrics
Tracks, records, and updates marketing plan activities and assets using project management software
Creates and maintains reports for all marketing and branding project lists, campaigns and promotional activities
Ensures all materials adhere to HHC branding guidelines
Participates with the Director to determine and support key initiatives for strategic brand and marketing initiatives
Collaborates with other teams including digital marketing, social media, internal communications, media relations, events, IT and strategic planning
Qualification
Required
Bachelor's degree is required
3-5 years of marketing/branding, project management, account management, or related capabilities
Experience and understanding of marketing and advertising channels including streaming, digital, social and traditional channels
Experience working on or with a creative team. Understanding of advertising sizes and specifications a plus
Experience developing omnichannel marketing campaigns from planning to execution
Benefits
Competitive benefits program designed to ensure work/life balance
Company
Hartford HealthCare
Hartford HealthCare is a group of hospitals that offers complete healthcare services including cancer care, rehabilitation and pharmacy.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$150MKey Investors
Connecticut Health and Educational Facilities Authority
2024-04-01Debt Financing· $150M
Leadership Team
Jeffrey Flaks
President & Chief Executive Officer, Hartford HealthCare
Bimal Patel
Executive Vice President/ Chief Operating Officer
Recent News
Hartford Business Journal
2025-12-18
Company data provided by crunchbase