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Fourth Floor · 3 days ago

Director of Marketing & E-Commerce - Luxury Womenswear Label

Miami, FL

Full-time

Onsite

Director/Executive

7+ years exp

Fourth Floor is seeking a Director of Marketing & E-Commerce for a luxury womenswear label based in Miami, FL. The role focuses on driving brand growth and digital revenue while overseeing all aspects of marketing and the e-commerce business.

Human ResourcesStaffing Agency

Responsibilities

Develop and own the brand’s comprehensive marketing strategy across all channels (digital, social, retail, influencer, PR)

Maintain and evolve brand positioning, voice, and storytelling with an understanding of Miami culture and global fashion trends

Lead annual and seasonal marketing calendars supporting collection launches, campaigns, partnerships, and retail activations

Direct creative development for campaigns, photo/video shoots, social content, and email marketing

Own overall e-commerce revenue targets, forecasting, and budget management

Lead website strategy including UX/UI improvements, product merchandising, conversion optimization, and onsite content

Oversee performance marketing (paid social, paid search, programmatic) and manage internal or external media teams

Expand CRM strategy including segmentation, lifecycle marketing, retention, and loyalty initiatives

Monitor KPIs: CAC, ROAS, LTV, conversion rate, AOV, site traffic, and email/SMS performance

Develop influencer strategy: partnerships, gifting, affiliate programs, and celebrity seeding

Lead social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest)

Collaborate on local Miami events, fashion week activations, and community-driven brand moments

Support retail and wholesale marketing initiatives, including in-store campaigns, product launches, and visual merchandising strategy

Drive marketing initiatives that integrate the online and in-store customer experience

Manage, mentor, and grow a cross-functional marketing and e-commerce team. 3 people currently below this role

Manage agency and vendor relationships (creative, paid media, PR, influencers)

Provide weekly/monthly performance reporting with actionable insights

Drive a culture of testing and optimization across all digital channels

Qualification

E-commerce managementMarketing strategyLeadership experienceFashion industry backgroundData analysisShopify proficiencyGoogle AnalyticsKlaviyo/CRM platformsSocial media analyticsCommunication skillsProject management