International Food Products Corporation · 5 days ago
Tradeshow and Leads Marketing Coordinator
Fenton, MO
Full-time
Onsite
Mid, Senior Level
3+ years expInternational Food Products Corporation is a family-owned company in business for 50 years, focusing on quality ingredients for the food industries. The Tradeshow and Leads Marketing Coordinator is responsible for planning and managing the company's participation in trade shows and events to enhance brand visibility and drive lead generation.
AgricultureConsumer GoodsFood and Beverage
Responsibilities
Develop and execute a comprehensive trade show strategy aligned with marketing and sales objectives
Evaluate and recommend events and conferences based on target audience and company goals
Attend a minimum of 4 trade shows and 4 network-building events per year
Oversee all aspects of tradeshow planning and logistics, including booth design, setup, and tear-down
Coordinate with internal teams and external vendors including show service companies, suppliers, hotels, etc
Ensure timely setup and de-installation at event sites
Develop and implement pre-event and post-event marketing campaigns including but not limited to email, direct mail, advertising
Collaborate with the Marketing Coordinator to develop and execute social media campaigns relating to all tradeshows
Maximize attendance and engagement through targeted outreach
Implement lead generation strategies and manage lead capture using Microsoft CE
Work closely with the sales team to ensure timely follow-up and tracking of leads generated from events
Enter leads in CE portal and delivers monthly ROI reports and post event analysis to the Marketing Director
Manage tradeshow budgets, track expenses, and negotiate contracts with vendors and suppliers for cost-effective execution
Evaluate tradeshow performance using KPIs such as cost-per-lead (CPL), marketing qualified leads (MQL) volume, and viable sales opportunities created
Provide insights and ROI reports for future improvements to the Marketing Director
Ensure consistent and compelling brand representation across all event materials and experiences
Collaborate with Graphic Designer for custom collateral
Drive customer and vendor referral programs and participate in outbound lead generation activities
Conduct preliminary research of potential customers and follow up via telephone calls
Attend monthly training sessions as required
Qualification
Required
Education: Bachelor's degree in marketing, Business, or related field
Experience: Minimum of 3-5 years in event marketing, trade show, or corporate event planning. Minimum of 2-3 years in a lead or sales development role
B2B experience preferred
Project Management: Strong organizational and project management skills for managing multiple projects and deadlines
Communication: Excellent written and verbal communication skills for effective collaboration
Technical Proficiency: Experience with Microsoft CE, Monday.com, Innova Market Research, marketing automation platforms, and event management software
Analytical Skills: Ability to analyze data, track ROI, and make data-driven decisions
Sales Process Knowledge: Ability to follow sales processes, overcome objections, and drive referrals
Computer Skills: Proficient in Microsoft Office, LinkedIn, Teams, Constant Contact
Self-Motivation: Able to accomplish tasks with little direction and manage priorities independently
Physical Requirements: Ability to occasionally lift/carry up to 50 lbs, bend, stoop, squat, and reach above shoulder level
Travel: 0–30% per year for event management, setup, and de-installation
Benefits
Medical / Dental / Vision / Life / Disability
401k with a Matching component
Paid Time Off – vacation, sick, 9 paid holidays
Company
International Food Products Corporation
International Food Products Corporation supplies quality ingredients and manufactures custom formulations for the food, beverage, and dairy industries throughout the U.S.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase