Akkodis · 1 week ago
Product Marketing Manager-Fleet/EV
DFW Metroplex
Full-time
Onsite
Mid Level
$95K/yr - $123K/yr
3+ years expAkkodis is seeking a customer-obsessed Product Marketing Manager to own the go-to-market strategy for their fleet solutions, including electric vehicle offerings. The role involves positioning, messaging, and driving adoption across various fleet segments, while ensuring measurable impact on customer satisfaction and sales enablement.
Information Technology & Services
Hiring Manager
Robert Wall
Responsibilities
Own positioning, messaging, and GTM strategy
Define and evolve messaging pillars, value propositions, and sales narratives for fleet managers—from traditional fuel to EV
Translate technical capabilities (e.g., charging integrations, route optimization, fleet analytics) into compelling, customer-centered stories
Use customer, market, and competitive insights to sharpen differentiation across fuel and EV segments
Lead cross-functional go-to-market efforts for new EV features, fleet partnerships, and charging integrations
Build adoption programs that help customers onboard quickly and realize value early
Ensure launches deliver clear, measurable impact across awareness, usage, and customer satisfaction
Enable sales and marketing to win
Build and maintain battlecards, pitch decks, and persona-based playbooks for fleet and EV buyers
Deliver ongoing product updates and competitive insights that enable Sales to position effectively
Partner with Revenue Marketing on targeted campaigns that drive acquisition and adoption
Conduct primary and secondary research with fleet managers, including customer interviews and win/loss analysis
Track industry trends such as EV adoption curves, regulatory changes, and competitive activity
Measure adoption, funnel velocity, and win rates to inform data-driven recommendations
Qualification
Required
3–5 years of relevant experience, including 2+ years in product marketing or related roles
Experience in B2B SaaS, fintech, payments, mobility, or adjacent industries
Proven ability to build GTM strategies, messaging frameworks, and sales enablement assets
Strong analytical and research skills with a track record of turning insight into action
Exceptional writing, storytelling, and presentation skills
Bachelor's degree in Marketing, Business, Communications, or a related field
Preferred
Experience with fleet, energy, or EV industries is a plus
Benefits
Medical
Dental
Vision
Life insurance
Short-term disability
Additional voluntary benefits
EAP program
Commuter benefits
401K plan
Paid Sick Leave
Holiday pay
Company
Akkodis
Akkodis provides digital engineering solutions for sustainable and innovative industries.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Lane Greever
Chief Operating Officer (COO), Americas
Kishore Raj
Vice President & Partner: Technology and Engineering Consulting and Services
Recent News
2025-11-10
Canada NewsWire
2025-11-06
Company data provided by crunchbase