ClifyX ยท 7 hours ago
Group Creative Director, Art (agencies or studios)
ClifyX is a creative agency that merges enterprise-grade engineering with world-class creativity. They are seeking a Group Creative Director, Art to lead the development of innovative brand platforms and digital experiences while setting high creative standards and mentoring teams.
Responsibilities
Own the organizing idea and the system that brings it to life from narrative to production
Drive the big organizing idea and the system beneath it narrative arc voice visual language and extensions into culture
Craft concepts that show up at the moment of need persuasive on screen and driving behavior wherever people experience the brand in the world
Direct treatments boards casting POV editorial rhythm and partner with directors editors and finish to protect the idea through delivery
Use contemporary tools to visualize quickly boards ripomatics lightweight demos gen AI pre viz
Decide when to hand off to professional finishing for craft critical work or ship gen AI production for short form content where speed and iteration matter more than finish
Design campaign ideas as reusable systems templates tone kits motion grammar so value compounds over time and successive flights are smarter and cheaper
Translate the brand platform and underlying technology into interactive systems web app service touchpoints and pair with strategy product and engineering to ship
Insist on interaction craft motion accessibility responsiveness performance and measurable outcomes activation conversion retention
Set the creative standard in partnership with the Chief Creative Officer and build the rituals that make it repeatable
Act as a trusted partner in senior rooms with concise powerful storytelling that closes
Translate creative value across the C suite brand business technology to align senior stakeholders direct creative teams and lead new business pitches decisively
Recruit mentor and develop CDs ACDs Senior Creatives while building diverse teams and inclusive rituals that produce better ideas faster
Work with Production and Operations to manage scope and timelines know when to ship v1 and when to finish for awards
Qualification
Required
12 plus years at agencies or studios that win with 3 plus years leading multiple accounts at the GCD level
Portfolio of award recognized brand campaigns and shipped digital experiences
Led integrated teams from ideation to final master brief platform film digital production optimization
Proven client trust builder and closer in rooms that matter
You have been the most senior creative in the room and owned the outcome not just the idea
You speak strategy and data fluently brand lift funnel KPIs effectiveness without losing your creative soul
Preferred
Worked in categories where legal says no 47 times before saying yes finance healthcare pharma generative AI
Shipped digital interactive experiences along with campaigns at scale
Get energized by teaching not just directing
Built a case study from scratch and walked it onto a stage