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Samsung Ads · 3 months ago

Senior Manager -Strategic Projects and Innovation

6625 Excellence Way, Plano, TX, USA

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

8+ years exp

Samsung Electronics America, Inc. is a leader in mobile technologies and consumer electronics. The Senior Manager Strategic Projects & Innovation will lead initiatives to drive market share growth and customer retention by managing strategic projects across various functions and presenting recommendations to executive leadership.

Marketing & Advertising

Responsibilities

Partner across functions to identify strategic gaps and opportunities in market share growth, customer acquisition/retention, and multi-device ecosystem adoption

Analyze customer journey data, market trend, and competitive intelligence to surface opportunities where Samsung can improve acquisition, reduce churn, or increase attach rates across the mobile ecosystem

Build comprehensive business cases for strategic initiatives, including ROI modelling, cross-functional requirements resource needs, success metrics, and executive recommendations

Facilitate cross-functional working sessions to design initiative frameworks, gaining alignment on objectives, ownership, and execution approach

Present opportunity assessments and recommendations to executive leadership for decision making and prioritization

Monitor Samsung subsidiaries globally to identify proven best practice in GTM; conduct feasibility assessments and adaptation planning to determine which global best practices have the highest potential to drive US market performance and work with cross functional teams assess, customize, and create adoption roadmap for global best practices

Maintain knowledge repositories and playbooks that enable teams to leverage proven global strategies – inspire local launch plan development w/ global best practice

Build relationships with global counterparts to facilitate ongoing knowledge exchange

Manage end-to-end program execution for strategic initiatives and task forces in partnership with cross functional owners

Develop integrated program plans across multiple functional teams, managing timelines, dependencies, milestone tracking, and cross team alignment

Facilitate task force meetings, drive decision making, remove blockers, and escalate risks to ensure on-time delivery

Establish program governance including status reporting, risk management, and stakeholder communication cadences

Develop and track performance against initiative KPIs and provide executive visibility

Coordinate change management activities to ensure organizational readiness for new initiatives

Qualification

Program managementBusiness strategyAnalytical frameworksGo-to-market experienceProject management toolsCustomer lifecycle conceptsExperience in technologyMBAAdvanced degreeMultinational companiesManaging matrixed teams

Required

Bachelor's degree and 8+ years of experience in strategy consulting, program management, business operations or PMO with demonstrated ability to drive cross functional strategic initiatives

Proven track record identifying business opportunities, building business cases, and facilitating executive decision making

Proven experience with analytical frameworks (i.e. customer journey mapping, cohort analysis, impact/effort), and innovation frameworks (i.e. innovation scoring, stage-gate, 3 horizons)

Strong program/project management skills, with experience coordinating complex, multi-stakeholder initiatives across product, marketing, retail, and sales

Proficiency in project management tools (JIRA/CONFLUENCE)

Analytical capabilities to synthesize market data, customer insights, and business metrics into strategic opportunity assessments

Understanding of customer lifecycle concepts (acquisition, retention, lifetime value, ecosystem) with ability to identify strategic gaps – not required to be a CRM/marketing expert