Happy Camp3r · 1 week ago
Marketing & Content Manager
New York, NY
Full-time
Onsite
Entry, Mid Level
2+ years expHappy Camp3r is a fast-growing lifestyle apparel brand focused on comfort, optimism, and mental health awareness. They are seeking a Marketing & Content Manager to oversee their content ecosystem and enhance brand presence across digital channels, including social media and email marketing.
Responsibilities
Plan, create, and post content across Instagram, TikTok, and Pinterest
Write engaging captions aligned with Happy Camp3r’s voice and mission
Manage daily posting cadence and Instagram Stories
Repurpose content across platforms to maximize reach and efficiency
Maintain a content calendar aligned with launches, promotions, and brand moments
Own and manage Klaviyo (or similar ESP)
Build and schedule weekly email campaigns and automated flows
Coordinate emails around product drops, launches, and promotions
Analyze performance including open rates, click-through rates, and revenue
Continuously optimize email content and timing based on performance insights
Concept and plan photoshoots, including moodboards and creative direction
Book and coordinate models, photographers, locations, and studios
Create detailed shot lists for social media, product pages, email, and ads
Manage shoot timelines, deliverables, and asset organization
Ensure content aligns with brand aesthetic and storytelling goals
Stay current on TikTok and Instagram trends, sounds, and formats
Translate trends into on-brand content that feels authentic to Happy Camp3r
Pitch new content and campaign ideas on a monthly basis
Support ideation for product drops, brand activations, pop-ups, and collaborations
Contribute creatively to long-term brand storytelling and growth initiatives
Qualification
Required
2–4+ years experience in content creation, social media, or digital marketing (fashion/lifestyle preferred)
Strong understanding of Instagram, TikTok, and Pinterest
Experience with Klaviyo or similar email platforms
Excellent writing skills with an understanding of brand voice
Strong organizational and project management skills
Comfortable working in a fast-paced, growing brand environment
Ability to balance creative ideation with execution and deadlines
Loves to create and post content on socials
Preferred
Creative, proactive, and detail-oriented
Comfortable owning projects from idea to execution
Trend-aware but brand-focused
Organized, reliable, and deadline-driven
Passionate about lifestyle brands, community, and storytelling
Benefits
High level of creative ownership and growth opportunity
Collaborative, supportive, and fast-moving environment
Company
Happy Camp3r
Happy Camp3r is a clothing brand with a vision to positively impact those who are suffering from mental illness.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Stephanie Devli
Founder
Company data provided by crunchbase