Purple Carrot · 1 day ago
Product Manager, Customer Growth
Needham, MA
Full-time
Hybrid
Mid Level
$120K/yr - $140K/yr
3+ years expPurple Carrot is a company devoted entirely to plant-based eating, delivering meals crafted by chefs and designed by dietitians. The Product Manager, Customer Growth will focus on enhancing the core customer experience and optimizing engagement through strategic initiatives and cross-functional collaboration.
Food and BeverageFood DeliveryPlant-Based FoodsRetail
Responsibilities
Own the end-to-end behavior and performance of Purple Carrot's core customer experience, with a focus on how customers discover, select, and engage week over week
Ensure the flattened UX introduced through D26 remains clear, consistent, and intuitive as new features, promotions, and programs are introduced
Identify experience gaps, friction points, and unintended behaviors, partnering with Design and Engineering to iterate thoughtfully
Partner closely with Growth and Retention teams to integrate experiments, campaigns, and lifecycle programs seamlessly into the core experience
Translate short-term initiatives into durable product patterns that protect experience integrity while enabling business goals
Monitor and analyze customer behavior and funnel performance, including conversion, engagement, skips, repeat usage, and retention
Define success metrics and dashboards with Analytics to measure experience quality over time
Lead lightweight discovery efforts, including usability testing, session reviews, and qualitative feedback
Write product briefs, PRDs, and experiment plans, and collaborate with Engineering and Design through sprint planning and delivery
Communicate progress, learnings, and tradeoffs clearly to stakeholders and leadership
Assist with ad-hoc projects and tasks as necessary
Qualification
Required
3-5 years of product management experience, ideally in consumer, eCommerce, subscription, or experience-driven products
Bachelor's degree in a related field or equivalent experience
Experience owning or contributing to customer-facing experiences spanning multiple surfaces or use cases
Comfort working with data to inform decisions related to conversion, engagement, and retention
Strong cross-functional collaboration skills across Product, Design, Engineering, Growth, and CX
Clear communication skills with the ability to articulate decision rationale and experience strategy
Preferred
Experience supporting redesigns, re-platforming efforts, or experience unification initiatives
Familiarity with experimentation or analytics tools such as Looker, GA, Heap, VWO, or Braze
Interest in wellness, food, or behavior-driven consumer products
Exposure to habit-forming design, lifecycle thinking, or Jobs-to-Be-Done frameworks
Excitement for working in a fast-paced, evolving environment with a high level of ambiguity
Out-of-the-box problem solving and a strong instinct for protecting customer experience integrity
Benefits
Medical
Dental
Vision
FSA
Life insurance
Matching retirement plan
Generous and flexible paid time off
Purple Carrot box delivery credits
Professional development
Company
Purple Carrot
Founded in 2014, Purple Carrot is a 100% plant-based food company on a mission to empower everyone to eat more plants.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$13.8MKey Investors
Fresh Del Monte Produce
2019-04-25Acquired
2018-05-07Corporate Round· $4M
2016-11-04Series Unknown
Leadership Team
Rishi Bhatia
CEO and Board Member
Matt Leonard
Chief Marketing Officer
Recent News
Company data provided by crunchbase