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SpringWorks Therapeutics · 1 week ago

Regional Marketing Lead - NF1-PN - West Region

United States

Full-time

Remote

Senior Level

$167K/yr - $220K/yr

7+ years exp

SpringWorks Therapeutics is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. The US NF1-PN Regional Marketing Lead will advance the commercial potential in rare NF1-PNs by managing relationships with thought leaders and developing customer engagement strategies.

BiopharmaBiotechnologyTherapeutics

Responsibilities

Identify, develop, and implement an impactful engagement strategy with disease-state Key Thought Leaders (KTLs) in their assigned region that drives appropriate advocacy for assigned asset and future NF1-PN brands; generate insights that inform brand strategy and positioning

Represent SpringWorks and the brand as the critical point of contact with KTLs and Medical Experts and serving as the liaison for the Executive team at key prioritized congresses throughout the year (e.g., ASCO, CTOS, etc.)

Create and maintain accurate and detailed KTL and key stakeholder lists, engagement strategy and action plans to contribute to brand lifecycle management

Appropriately mobilize thought leaders to their community peers in oncology clinics across the region

Working with Brand and Regional Marketing, implement and measure national and regional congress strategy with a particular focus on recruiting, organizing, and moderating the meetings and discussions with KTLs to advance business objectives

Identify and implement innovative Peer-to-Peer KTL programming to drive uptake of brand into the marketplace and effectively manage and lead key Peer-to-Peer Agency relationships

Monitor regional market trends and make real-time updates to KTL engagement plans to support business objectives

Working with Sales and Marketing, identify NF1-PN thought leaders who are appropriate for promotional speaker programs, advisory boards, conferences, and home-office training / meetings

Foster and lead productive business relationships with Sales Leadership and TBM Team, Marketing, Market Access, Medical Affairs, and other relevant functions

Work closely with the broader Commercial team to ensure alignment on the implementation of programs and marketing strategies and tactics

Contribute to the development of the brand planning process

Lead/assist in the design, recruitment, and execution of advisory boards

Lead the identification and recruitment of speakers, lead in the speaker training process, liaising with appropriate stakeholders in both legal, compliance, and medical, and partnering with internal operations on speaker program execution

Develop clear and fully aligned KPI measurement linked to national- and local-level plans, based on a thorough understanding of market dynamics, competitive landscape and future trends and opportunity assessment

Ensure all promotion tactics adhere to regulations, requirements, and all other relevant federal, state, local, laws and internal operating procedures and branding guidelines

Manage the development and execution of resources and materials such as speaker decks, ad board decks, resources for use with KTLs

Oversee and have full accountability for budget associated with activities/events implemented

Manage budget on an ongoing basis and ensure spend and gating are reconciled on time & accurately

Other duties as assigned

Qualification

Pharmaceutical marketingThought Leader EngagementOncology landscape knowledgeVeeva VaultPromoMatsProject managementAnalytical skillsCommunication skillsCollaborationLeadership skills

Required

BA/BS degree required

7+ years (or 5+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing and sales (preferred)

Proven successful track record of relationship building with external stakeholders, while extracting insights that are relevant for the business strategies and ongoing plans

Direct Thought Leader Engagement experience

Experience with Veeva Vault and PromoMats

Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders

Experience across multiple promotional channels (P2P, Personal, Non-Personal, Patient Marketing)

Successful track record in understanding the US regulatory environment and navigating the MLR review process

Ability to effectively access, interact with, and influence various internal and external audiences as needed to support strategic initiatives, goals, and objectives

Strong scientific acumen

Proven ability to work cross-functionally and with a collaborative mindset and ability to manage multiple projects simultaneously

High proficiency with Microsoft Word, PowerPoint, and Excel

Successful design and implementation of strategies with an ability to define a clear path in a complex environment, utilizing strong analytical skills to navigate through complex challenges

Excellent oral and written communications skills with an ability to translate complex information into succinct and impactful messages and deliver effective and influential presentations to external and internal stakeholders

Strong understanding of the commercial aspects of the business and ability to effectively 'connect the dots' to align strategic interests with other relevant functions within the organization (e.g. medical, market access, etc.)

Expert knowledge of guidelines under which pharmaceutical companies operate

Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution

Adept in expense budget planning, tracking, and ROI measurement

Results-oriented, exhibits leadership skills, and ability to influence without authority

Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients

High ethical standards and personal integrity