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Vensure Employer Solutions · 5 months ago

Senior Marketing Manager, Demand Generation - GA - On SIte

Duluth, GA

Full-time

Onsite

Senior Level

5+ years exp

Vensure Employer Solutions is a fast-growing startup focused on making employment and labor law data accessible to HR professionals. They are seeking a Senior Marketing Manager to lead demand generation and product marketing initiatives, focusing on customer acquisition and lifecycle marketing to drive measurable business growth.

Customer ServiceFinancial ServicesHuman ResourcesRisk Management

Responsibilities

Develop and execute comprehensive marketing strategies to generate demand for the company's direct to market human capital management (HCM) solutions and services

Collaborate with cross-functional teams, including product, sales, and customer service, to identify and produce materials that support the prospect-to-client lifecycle

Create and manage targeted marketing campaigns across various channels, including events, social media, and digital advertising

Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies

Stay up to date with industry trends and best practices in B2B marketing, specifically as it pertains to the HCM market

Travel may be required occasionally to attend team onsite meetings, customer events, industry conferences, and training sessions. This may include air travel, ground transportation (including cars, taxis, or rideshare services), and in some cases potential public transportation

Qualification

Demand GenerationB2B MarketingProject ManagementMarketing Automation ToolsCRMMicrosoft OfficeAnalytical SkillsCommunication SkillsCreative MindsetStrategic Thinking

Required

Bachelor's degree in business, marketing, or related field or equivalent combination of experience, skills, education (including other relevant non-traditional degree programs, certifications, or job training programs)

At least five years' experience in marketing preferably in B2B or software

Proven success in developing and executing successful marketing campaigns

Proficiency in project management, marketing automation tools, CRM and other marketing technologies

Proficiency with Microsoft Office software (Outlook, Microsoft Teams, Excel, Word, PowerPoint) and demonstrated ability to learn other applications as needed

Excellent verbal and written communication skills and interpersonal effectiveness at all levels in the organization and across cultures

Excellent project management, ability to prioritize and efficiently execute a high volume and broad scope of tasks within tight deadlines, competing demands and changes in the work environment

Creative mindset with a data-driven approach to decision-making and performance measurement

Understanding of marketing strategies, tactics and best practices

Familiarity with marketing tools and techniques

Develop innovative marketing campaigns and promotional materials

Ability to deal with frequent interruptions, changes, delays, or unexpected events

Strong organizational, analytical, strategic thinking and problem-solving skills

Demonstrated ability to learn quickly

Collaborate cross-functionally and build strong relationships across departments and partner organizations

Build and maintain strong relationships with channel partners and internal teams

Company

Vensure Employer Solutions

Vensure Employer Solutions is a privately owned professional employer organization (PEO) headquartered in Chandler, Arizona, with offices in Sarasota, Florida, and Duluth, Georgia.

Founded in 2004

Chandler, Arizona, USA

1001-5000 employees