Peet's Coffee · 1 day ago
Sales Planning Manager
Emeryville, California
Full-time
Onsite
Mid Level
$120K/yr - $140K/yr
3+ years expPeet's Coffee is a company committed to the pursuit of better, valuing both coffee and its people. The Sales Planning Manager will drive business growth through the development and execution of sales strategies while managing inventory planning and collaborating cross-functionally to optimize sales execution.
CoffeeRetail
Responsibilities
Drive sales planning efforts by aligning business objectives with customer strategies to maximize revenue and profitability
Lead the execution of new product launches and limited-time offers (LTOs) across key accounts, ensuring seamless inventory planning and availability
Partner with the Sales Team to develop tailored strategies for CPG distributors and direct/eCommerce customers such as UNFI, Whisha, Walmart, Amazon, Target, and other key accounts, optimizing sales performance and market growth
Work closely with the Demand Planning Team to enhance forecasting accuracy and implement advanced planning strategies to support Direct customers
Collaborate with marketing, supply chain, finance, and category management teams to drive successful sales initiatives and ensure alignment across departments
Monitor sales performance, analyze key trends, and provide data-driven recommendations to optimize sales execution
Develop and execute promotional programs in collaboration with key stakeholders to drive customer engagement and sales growth
Qualification
Required
3-5 years of experience in sales planning, category management, or demand planning, preferably within the consumer packaged goods (CPG) industry
Strong ability to analyze data, interpret sales trends, and provide actionable insights
Excellent interpersonal and communication skills with a proven track record of cross-functional collaboration
Strong organizational skills with the ability to manage multiple projects in a fast-paced environment
Proficiency in Microsoft Excel, PowerPoint, and experience with planning tools such as SAP, Nielsen, or other business intelligence platforms
Preferred
Bachelor's degree in Business, Marketing, Finance, or a related field is preferred but not required
Experience working with CPG distributors and/or direct & eCommerce customers such as UNFI, KeHE, Walmart, Amazon, Target, or similar key partners
Benefits
Recharge Time – Paid vacation, holidays, and sick days.
Health & Wellness – Medical, dental, and vision coverage.
Future You – 401(k) plan with generous match program to help you save.
Peace of Mind – Life insurance, disability, and options for HSAs and FSAs.
Everyday Perks – Free coffee, fresh baked goods, and discounts.
Growth & Support – Career development and an Employee Assistance Program when you need it.
Company
Peet's Coffee
For over 50 years our goal has been to offer the best coffees & teas in the world, without compromise.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2012-07-23Acquired
2001-01-25IPO
Leadership Team
S
Steven Hahm
Director, Direct-To-Consumer (DTC)
Recent News
2025-11-19
Company data provided by crunchbase