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Puffco · 1 week ago

eCommerce Manager

Los Angeles, CA

Full-time

Hybrid

Mid, Senior Level

$105K/yr - $120K/yr

5+ years exp

Puffco is seeking an experienced eCommerce Manager to oversee the performance and optimization of Puffco.com on Shopify. The role involves managing site operations, conversion optimization, and collaborating with various teams to drive growth in the direct-to-consumer business.

CannabisConsumerConsumer ApplicationsConsumer Electronics

H1B Sponsor Likely

Responsibilities

Own day-to-day management of Puffco.com across domestic and international markets

Monitor site performance and health to ensure a best-in-class customer experience

Partner with Sales Ops to analyze sales trends, manage inventory levels, and minimize stockouts or oversupply

Review data insights and seasonality to support forecasting and promotional planning

Manage product lifecycles from NPI to EOL across the DTC portfolio

Own eCommerce price lists, discount logic, and promotional integrations

Own online execution for all product launches and onsite promotions, including marketing and product landing page builds, SKU creation and management, and cross-functional collaboration to ensure on-time, high-quality execution

Own CRO strategy and execution across Puffco.com

Analyze user behavior using tools such as Google Analytics, Hotjar, and Crazy Egg

Manage and maintain testing and CRO tools (e.g., Because, Visually)

Plan, launch, analyze, and report on A/B tests and site experiments

Use insights to drive continuous improvements in conversion, engagement, and user experience

Own Shopify site execution, updates, and backlog prioritization

Manage and update Shopify templates, metaobjects, and modular page components

Apply a working knowledge of HTML/CSS to support minor design and layout updates

Partner with developers on site updates, new features, integrations, and bug fixes

Collaborate with Marketing and Creative to turn wireframes into fully functional landing pages and PDPs

Ensure QA, asset readiness, and performance standards are met for all site updates

Own site merchandising across PDPs, collections, and promotions

Build and optimize product listings, campaigns, and onsite storytelling

Curate and optimize collections to drive discovery, cross-selling, and engagement

Maintain product tagging, meta-fields, redirects, and site taxonomy

Ensure site readiness for campaigns, promotions, and major initiatives

Serve as the primary eCommerce partner for Marketing, Creative, Development, Analytics, and Sales Ops

Lead cross-functional execution for site projects, campaigns, and GTM initiatives

Improve workflows, documentation, and processes to support efficiency and scale

Identify opportunities to reduce friction and improve execution speed

Qualification

Shopify AdminCROTestingGoogle AnalyticsHTML/CSSData fluencyCommunication skillsCross-functional collaborationProject management

Required

5–8+ years of experience in eCommerce, DTC, or digital merchandising

4+ years of hands-on Shopify Admin experience

Strong experience with CRO, testing, and site optimization

Experience using analytics tools such as Google Analytics, Hotjar, and Power BI

Working knowledge of HTML/CSS for minor design and layout updates

Strong Excel skills and data fluency

Proven ability to manage multiple projects and priorities

Strong communication and cross-functional collaboration skills

Bachelor's degree required

Benefits

Competitive pay

401K

Medical/Dental/ Vision/Life coverage

Flexible Time-Off

Amazing pet friendly office in LA Center Studios with a fun casual and comfortable work environment

Snacks, lunches, retreats, and SO much more!

Company

Puffco

Puffco makes products that provide the most intuitive and effective interaction with cannabis concentrates.

Founded in 2013

Los Angeles, California, USA

51-200 employees

https://www.puffco.com/

H1B Sponsorship

Puffco has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (1)

2023 (1)

2021 (2)

2020 (1)