Advia Credit Union · 20 hours ago
Marketing Systems Administrator
Kalamazoo, MI
Full-time
Hybrid
Mid Level
$25.30/hr - $30.36/hr
3+ years expAdvia Credit Union is a fast-growing credit union serving nearly 200,000 members with a focus on providing financial advantages. The Marketing Systems Administrator role is essential for driving marketing initiatives and ensuring data-driven decision-making by leveraging advanced data analytics and marketing automation platforms. This position involves collaborating with various teams to develop and execute marketing campaigns that enhance pipeline and revenue growth.
BankingFinancial Services
Responsibilities
Manages the day-to-day administrative operations of the marketing automation platform, Marketo, and integrations with our CRM (Customer Relationship Management) platform
Develops and executes marketing campaigns from email campaigns, landing pages, forms, member onboarding, and member surveys
Maintains seamless connections between Advia’s marketing automation platform (currently Marketo) and its CRM (Customer Relationship Management) system. Implements and optimizes nurture campaigns leveraging both marketing automation and CRM data to generate opportunities for sales teams
Analyzes campaign performance using reporting and dashboards
Develops a scoring strategy model tagging prospects as leads: Market Qualified Lead (MQL), or Sales Qualified Lead (SQL) and partners with the departmental sales unit for pipeline management and automation. Nurtures prospects who are not ready to move forward in the funnel by delivering quality marketing content, partnering with Sales and Marketing to develop
Assist in executing predictive analytics campaigns by managing Faraday-generated pipelines. Evaluate and track campaign outcomes to uncover insights that drive growth and enhance performance
Assists in calculating and managing the cost per member acquisition report on the return on investment (ROI) of each campaign, including ROI by channel. Creates standardized marketing reports and dashboards to present performance metrics to stakeholders across the organization
Must comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control. Additionally, all employees must follow policies and procedures to minimize risk by exercising judgment, raising questions to management, and adhering to policy guidelines
Qualification
Required
Three years to five years of similar or related experience, including preparatory experience
Strong understanding of marketing automation
A college degree
A significant level of trust, credibility and diplomacy is required
In-depth dialogue, conversations and explanations with customers, direct and indirect reports and outside vendors can be of a sensitive and/or highly confidential nature
Communications may involve motivating, influencing, educating and/or advising others on matters of significance
Typically includes subject matter experts as well as first level to middle managers
Passion for working in a data-driven culture
Proven record of executing successful email campaigns in a marketing automation platform in Marketo, HubSpot, Salesforce Marketing Cloud, or similar marketing automation platform
Knowledge or experience in CRM (Customer Relationship Management) software, and persona set modeling
Excellent project management skills, including being able to manage and organize multiple projects simultaneously, meet deadlines, and prioritize tasks and campaigns effectively
Excellent written and verbal communication skills with unparalleled attention to detail
Willingness to learn and receive certification in Marketo, HubSpot, and/or Salesforce Marketing cloud
Is able to bend, sit, and stand in order to perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs
Must be capable of climbing / descending stairs in an emergency situation
Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators
Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary
Must be able to work extended hours or travel off site whenever required or requested by management
Must be capable of regular, reliable and timely attendance
Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team
Must be able to read and carry out various written instructions and follow oral instructions
Must be able to complete basic mathematical calculations, spell accurately, and understand computer basics
Must be able to speak clearly and deliver information in a logical and understandable sequence
Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public
Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace
Must be able to effectively handle multiple, simultaneous, and changing priorities
Must be capable of exercising highest level of discretion on both internal and external confidential matters
Benefits
Medical, dental, and vision insurance to keep you and your family healthy.
401(k) with company match, life insurance, and disability coverage.
Generous paid time off (PTO), paid holidays, and paid parental leave.
Learning and development programs, plus tuition reimbursement to support your career journey.
Free Telemedicine
Employee Assistance Program (EAP)
Wellness initiatives
Paid Community Action Volunteer Hours
Parental Leave and Tuition Reimbursement are available after one year of service.
Company
Advia Credit Union
Advia Credit Union's mission is to provide financial advantages.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Dustin Adams, CFA, CPA
Chief Financial Officer
Ray Black
EVP, Chief Operating Officer
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