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Humana · 20 hours ago

Analyst, Marketing Analytics Capabilities

Massachusetts, United States

Full-time

Hybrid

Entry Level

$98K/yr - $134K/yr

1+ years exp

Humana is committed to putting health first and is seeking an Analyst for their Integrated Marketing Analytics team. The role involves supporting the development and maintenance of marketing analytics tools to enhance performance measurement and strategic decision-making.

Health CareHealth InsuranceInsuranceVenture Capital

No H1B

U.S. Citizen Only

Responsibilities

Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM) platforms and other solutions that enable performance measurement, attribution, and strategic insight generation (e.g. multi-touch attribution)

Assist in coordinating with third-party partners for solutions such as identity resolution and audience data enrichment

Collaborate with internal data scientists and marketing analytics peers to enable development of advanced methodologies like multi-touch attribution

Contribute to documentation and governance efforts to ensure tools are well-managed, accessible, and aligned with business needs

Help monitor platform usage and gather stakeholder feedback to support continuous improvement and adoption of analytics solutions

Participate in cross-functional initiatives to enhance the marketing analytics ecosystem and promote data-driven decision-making

Qualification

Marketing AnalyticsMedia Mix ModelingData Platform SupportIdentity ResolutionMulti-Touch AttributionAdobe Experience CloudCloud EnvironmentsStakeholder FeedbackData Privacy StandardsAutomation ProcessesDocumentation

Required

Bachelor's degree in Marketing, Information Systems, or a related field

1+ years of experience in marketing analytics, business intelligence, or data platform support roles

Familiarity with marketing analytics tools and methodologies, including exposure to Media Mix Modeling (MMM) or similar performance measurement frameworks

Experience assisting with third-party vendor coordination for solutions such as identity resolution, audience segmentation, or data enrichment

Basic understanding of marketing attribution concepts, such as multi-touch attribution or customer journey analysis