Viva Day Spa + Med Spa · 3 days ago
Retention Marketing Manager
Austin, Texas Metropolitan Area
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $100K/yr
5+ years expViva Day Spa + Med Spa is an award-winning wellness brand based in Austin, Texas, dedicated to redefining the spa and medical spa experience. They are seeking a Retention Marketing Manager to drive customer loyalty and engagement through email, SMS, and push notification marketing strategies, while overseeing campaign execution and creative development.
BeautyHealth CareWellness
Responsibilities
Develop and own the strategic roadmap and execution of retention marketing for email, SMS, and push channels
Build and implement a comprehensive marketing plan focused on improving customer engagement, driving repeat visits, and nurturing our relationship with guests
Segment audiences to deliver targeted, personalized messages that drive engagement and conversion
Leverage strong analytics skills to identify, size, and prioritize opportunities leading to the highest impact outcomes across the guest lifecycle
Own end-to-end campaign workflows, including creative development, testing, QA, scheduling and rollout
Design and execute A/B tests to optimize copy, creative and segmentation strategies while minimizing unsubscribe, opt-out, or churn
Oversee creative strategy from written content to design and more, ensuring creative is engaging and on brand
Craft compelling, concise content that reflects Viva’s brand voice — both transactional and promotional — optimized for each channel
Collaborate with in-house teams to craft personalized and compelling customer journeys
Craft content calendars for one-off campaigns to compliment evergreen automations, journeys, and flows
Understand different business intelligence techniques across attribution, conversion tracking, incrementality, and measurement
Qualification
Required
5-7 years of experience in Email and SMS marketing, preferably at top agencies and/or equivalent in-house roles at wellness, beauty, hospitality or lifestyle brands
Proven track record of successfully developing and implementing creative, high-impact Email & SMS campaigns
Experience building and optimizing complex flows/journeys
Data driven mindset with comfort analyzing data in Excel, or other tools for purposes of identifying audiences, funnel drop-off, and opportunity sizing prospective projects
Deep understanding of core retention channels, e.g. Email Headers, Responsive HTML/CSS, Deliverability, Opt-In/Out, Long vs Short SMS Codes, Flow & Automation Building, etc
Expert level proficiency with leading Email & SMS marketing platforms such as Mailchimp, Klaviyo, or equivalents, with experience handling everything from journeys/flows, campaigns, list building & curation, cost savings, and more
Excellent organizational and prioritization skills
Exceptional written and verbal communication skills, with a strong attention to detail
Preferred
Experience with other performance marketing channels (e.g. SEO, Paid Social, etc.)
Dashboarding, Data Science, and/or Business Intelligence skills (e.g. PowerBI, Tableau, etc.)
Experience working with e-commerce platforms (Shopify, WooCommerce, etc.)
Benefits
The most awesome co-workers you can imagine!
Among the highest pay in the industry
Incentive & bonus potential
Health, Dental and Vision benefits at 30 hours per week
STD, LTD, Life & AD&D
3 Weeks PTO at 30 hours per week
Matching 401k plan (for qualified employment status)
Paid Parental Leave
Deep discounts on services and retail
CEU Allowance after 6 months of Employment
Ongoing training; opportunities to grow
Company
Viva Day Spa + Med Spa
AUSTIN'S FAVORITE SPA + MED SPA In 2005, we founded Viva Day Spa with the belief that a premier day spa should provide the finest quality services and products in an environment that is inviting, relaxing, and — above all — unpretentious.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Dallas Business Journal
2025-02-25
2024-10-26
Business Journals
2023-08-21
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