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Capital One · 1 day ago

Director, Marketing Technology Lead - Capital One Software (Remote)

United States

Full-time

Remote

Mid, Senior Level

$205K/yr - $234K/yr

7+ years exp

Capital One is a rapidly growing B2B software company committed to delivering innovative solutions. The Director of Marketing Technology will define, build, and manage the MarTech ecosystem, ensuring the technology stack is optimized for performance and compliance to enhance revenue growth and customer experience.

BankingCredit CardsFinanceFinancial Services

Comp. & Benefits

No H1B

Responsibilities

MarTech Strategy and Roadmap

Vision & Planning: Define and champion a multi-year MarTech strategy and roadmap that aligns with business objectives, sales goals, and the overall customer lifecycle (Acquisition, Engagement, Retention)

Evaluation & Selection: Lead the evaluation, selection, and implementation of new marketing technologies, ensuring they integrate seamlessly with the existing ecosystem (CRM, Sales Tech, Data Warehouse, etc.)

Budget Management: Own and manage the MarTech budget, vendor relationships, and contract negotiations for all platform licenses and services

Platform Management and Optimization

System Ownership: Serve as the primary owner for core marketing platforms, including but not limited to: Marketing Automation Platform (MAP - e.g., HubSpot, Marketo, Pardot), Content Management System (CMS), Account-Based Marketing (ABM) platforms, CDP/Data Infrastructure, and Analytics Tools

Data Flow & Integrity: Oversee the architecture, data flow, and governance between all marketing systems and the core CRM (e.g., Salesforce). Ensure data quality, standardization, and adherence to privacy regulations (e.g., GDPR, CCPA)

Optimization: Proactively identify opportunities to improve platform utilization, workflow automation, lead scoring, and campaign execution efficiency

Leadership, Team & Governance

Team Leadership: Build, mentor, and lead a high-performing team of MarTech specialists, administrators, and analysts

Cross-functional Collaboration: Act as the strategic partner to Marketing, Sales Operations, IT/Engineering, and Data Science teams to ensure alignment on business processes, data definitions, and technology integrations

Change Management: Drive best practices for system governance, documentation, and user training across the Marketing organization

Performance & Analytics

Reporting Infrastructure: Ensure the MarTech stack supports robust, reliable, and real-time reporting capabilities

Attribution: Oversee the implementation and maintenance of marketing attribution models to accurately measure ROI and channel performance across all customer touchpoints

Testing: Enable and support A/B testing and experimentation capabilities within the platforms to drive continuous optimization of campaign performance

Qualification

Marketing Automation PlatformCRM ManagementData AnalyticsAPI IntegrationsSQLAccount-Based MarketingCustomer Data PlatformBI/Visualization ToolsExceptional CommunicationTeam Leadership

Required

Bachelor's degree

At least 7 years of experience in Marketing Operations or MarTech leadership roles

At least 3 years managing a B2B SaaS MarTech stack

Preferred

Master's degree

Expert-level proficiency with a leading Marketing Automation Platform (preferrably Marketo) and deep working knowledge of a major CRM (e.g., Salesforce Sales Cloud)

Strong understanding of data warehousing concepts, API integrations, SQL, and web technologies (HTML, JavaScript) as they relate to marketing execution

Proven track record of developing and executing a successful technology roadmap that drove measurable business results (e.g., faster lead velocity, improved campaign ROI)

Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to a non-technical audience

Experience with Account-Based Marketing (ABM) platforms (e.g., Demandbase, Terminus)

Familiarity with Customer Data Platform (CDP) technology

Experience with BI/Visualization tools (e.g., Tableau, Looker, Power BI)

Knowledge of modern web analytics and tag management (e.g., Google Analytics 4, Google Tag Manager)