WebMD Ignite · 2 days ago
Associate Director, Brand Positioning and Marketing
Newark, NJ
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$110K/yr - $120K/yr
8+ years expWebMD Ignite is a division of WebMD and Internet Brands, serving as a growth partner for healthcare organizations. The Associate Director, Brand Positioning & Marketing will develop and execute media relations strategies, manage corporate communications efforts, and drive thought leadership initiatives to enhance brand visibility and reputation.
Health CareHospitalService Industry
Responsibilities
Media Relations: Develop and execute media outreach strategies to enhance brand visibility. Cultivate and maintain relationships with key journalists, industry analysts, and media outlets
Thought Leadership: Develop and implement thought leadership initiatives, including bylined articles, speaking engagements, whitepapers, and executive visibility programs
Industry Awards & Recognition: Identify, evaluate, and manage submissions for relevant industry awards to showcase company achievements and innovations
Corporate Communications: Develop and implement internal and external corporate communications strategies that align with business objectives and enhance brand reputation
Employee Communications: Work closely with HR and leadership to craft internal messaging, company announcements, and engagement initiatives
Messaging & Content Development: Collaborate with internal stakeholders to craft compelling messaging, press releases, blog posts, and op-eds that align with business objectives
Analytics & Reporting: Track media coverage, analyze PR performance, and provide insights to optimize future strategies
Qualification
Required
Bachelor's degree in Marketing, Communications, Public Relations, or a related field
8+ years of experience in corporate communications, media relations, or public relations, preferably in healthcare
Strong relationships with media contacts and a proven track record of securing press coverage
Excellent written and verbal communication skills with the ability to craft compelling narratives
Experience in thought leadership positioning, executive communications, and industry recognition programs
Strong project management skills with the ability to multitask and meet deadlines
Ability to work collaboratively across teams and influence senior executives
Knowledge of media monitoring and PR analytics tools
Benefits
Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)
Company
WebMD Ignite
As the premier growth partner for healthcare organizations, WebMD Ignite empowers decision-making insights across the health journey.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Chiara Hobbs
Executive Director, Strategic Partnerships
Cindy Bystry Carson
Channel Partnerships
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