Program Marketing Spec II jobs in United States
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University of Rochester · 19 hours ago

Program Marketing Spec II

positionRochester, New York Metropolitan Area
timeFull-time
remoteOnsite
seniorityMid Level
money$26.90/hr - $37.66/hr
date3+ years exp

The University of Rochester is committed to a culture of inclusivity and excellence. The Program Marketing Specialist II is responsible for planning and managing marketing projects for clinical and academic service units, ensuring that all initiatives align with project goals and budgets.

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Responsibilities

Develops, presents, and implements marketing plans to achieve project goals
Develops and manages project budget
Works independently with clients at all levels, including senior management
Works collaboratively with Public Relations, Development, and other internal resources to achieve project objective
Maintains responsibility for project quality, cost control, and timely completion
Coordinates project tracking, including approvals, production, and distribution
Ensures the project is completed on time and within budgetary guidelines
Develops and implements marketing and promotional initiatives
Drafts and edits creative material
Collaborates with agencies or media buyers to develop advertising placement plans or manage plans internally when possible
Designs strategies for advertising and collateral material while maintaining consistency with brand or sub-branding guidelines
Conducts assessments and market research, including focus groups and surveys
Analyses results and presents recommendations to senior management based on experience and knowledge in the marketing field
Reports project status, metrics, and return on investment to department and client
Establishes evaluative criteria for monitoring the effects of a marketing project and any related communications
Provide advertising, marketing, and logistical support for special events and community outreach projects
Establishes and maintains relationships with community outreach coordinators and other internal/external resources as necessary
Represents the University in the development of mutually beneficial promotional opportunities
May oversee the work of lower-level staff to ensure compliance with project and departmental initiatives

Qualification

Marketing plans developmentProject managementBudget managementMarket researchCreative material draftingCommunity outreachCollaboration

Required

Bachelor's degree and 3 years of experience in marketing, marketing communications, business or a related field required
Or equivalent combination of education and experience

Company

University of Rochester

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The University of Rochester is a private research university located in Rochester, New York.
dateFounded in 1921
location
Rochester, New York, USA
people-size10001+ employees
web-link
https://www.urmc.rochester.edu

Funding

Current Stage
Late Stage
Total Funding
$20.43M
Key Investors
National Science FoundationUnitedHealthcareSociety to Improve Diagnosis in Medicine
2023-09-25Grant· $18M
2023-07-26Grant· $0.07M
2022-09-20Grant· $0.05M

Leadership Team

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David Linehan
Chief Executive Officer
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Recent News

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