Indiana Wesleyan University Nursing · 3 days ago
Strategic Marketing Manager
Indianapolis, IN
Full-time
Onsite
Mid, Senior Level
5+ years expIndiana Wesleyan University Nursing is seeking a Strategic Marketing Manager to lead their online marketing team. This role involves developing and implementing marketing strategies to enhance visibility and enrollment, while managing various marketing projects and stakeholder communications.
Higher Education
Responsibilities
Lead all N&G-related marketing projects including overseeing project scope, timelines, deliverables, and critical milestones
Develop and implement comprehensive marketing strategies for N&G that align with IWU’s broader institutional objectives
Coordinate closely with internal marketing team members, external vendors, and partner agencies to ensure smooth delivery of campaigns by tracking progress and preemptively identifying and addressing delays
Manage stakeholder communications, serving as the central point of contact for N&G personnel, and proactively inform leadership of status changes or delays
Attend the Chancellor’s Collective meetings to monitor developments within N&G and translate insights into marketing strategy and project planning
Prepare and maintain project documentation, such as timelines, action sheets, and status reports, to ensure visibility and accountability
Foster a regular meeting cadence with the N&G Chancellor and the SVP for Enrollment and Partnerships to align on strategy, updates, and joint priorities
Collaborate with creative, digital, and communications teams to proactively develop promotional materials including print, digital ads, institutional publications, and email templates that align with strategic objectives
Apply data and analytics to track campaign performance, generate insights, and inform future strategy
Assist with budget oversight and vendor coordination related to N&G projects and initiatives
Step in to support other marketing or institutional priorities as needed, demonstrating flexibility and a collaborative spirit
Collaborate regularly with all other IWU Marketing teams and employees
This position will supervise all four marketing employees on the IWU Online marketing team
Qualification
Required
According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement
Bachelor's degree in marketing, business, communications, or a related field required
Five or more (5+) years of experience in strategic marketing, project managements, or higher education marketing, especially in online or enrollment-related contexts
Demonstrated success in leading multi-stakeholder marketing initiatives, managing timelines, and handling complex requests
Strong written and verbal communication skills, with experience engaging senior leadership and cross-functional teams
Excellent organizational abilities with a keen eye for detail, deadlines, and deliverable quality
Ability to work independently, prioritize effectively in a fast-paced environment, and adapt as institutional needs evolve
Understanding of higher education marketing, especially recruitment and enrollment dynamics, and IWU's mission and values highly valued
Preferred
Advanced degree preferred
Proficiency in marketing tools and platforms such as CRM, analytics, and campaign management systems preferred
Company
Indiana Wesleyan University Nursing
IWU Nursing prepares each student to become world-changing nurses.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase