EXL · 7 hours ago
Adobe Campaign Lead Developer
EXL is a company specializing in product development and management, and they are seeking an Adobe Campaign Lead Developer to oversee email and direct mail programs for a major telecommunications client. The role involves leading campaign strategies, ensuring compliance, and collaborating with various teams to deliver effective communications.
AnalyticsBankingOutsourcing
Responsibilities
Campaign leadership: Own calendar, briefs, targeting rules, build/QA, and launches for Email & Direct Mail; ensure on-time, error-free delivery with clear stakeholder updates
Audience & personalization: Translate business asks into segments and dynamic content using Adobe Campaign data model and templates; manage suppressions/seed lists and opt-in/opt-out compliance
Direct Mail orchestration: Coordinate list pulls, QA, creative specs, vendor handoff, and match-back reporting for DM alongside digital touchpoints
Cross-functional partnership: Work with client data/analytics teams to ensure smooth execution across martech
Governance & quality: Uphold brand, legal, and privacy standards (CAN-SPAM/GDPR/CCPA); maintain documentation, playbooks, and campaign audit trails
Team guidance: Provide day-to-day direction to Adobe Campaign developers and analysts; review builds, unblock issues, and maintain SLAs
Qualification
Required
5+ years of hands-on experience as a developer for Adobe Campaign v7/v8, with deep functional and technical understanding; leading email programs; multi-channel exposure (Email & Direct Mail)
Excellent stakeholder communication, prioritization, and project leadership in a fast-paced, enterprise environment
Strong segmentation and campaign workflow experience; comfortable translating requirements into executable builds and QA plans
Working knowledge of SQL for audience creation and troubleshooting; comfort with HTML/CSS for email template QA
Familiarity with integrations across CRM systems (Salesforce/Microsoft Dynamics) and Adobe stack (AEP/Analytics/Target)
Preferred
Adobe Campaign certification (ACE)
experience with transactional/real-time messaging
exposure to FDA/API/SFTP integrations
Company
EXL
EXL is a provider of Transformation and Outsourcing services to Global 1000 companies in multiple industries
H1B Sponsorship
EXL has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$150MKey Investors
The Orogen GroupFTV Capital
2018-10-02Post Ipo Debt· $150M
2006-10-20IPO
2004-12-01Series Unknown
Leadership Team
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