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LHH · 19 hours ago

Digital Marketing Manager

Fort Worth, TX

Full-time

Onsite

Mid Level

3+ years exp

LHH is currently searching for a Digital Marketing Manager for a permanent opportunity. The role involves leading and elevating all aspects of digital marketing execution, including developing strategies, managing paid media campaigns, and optimizing SEO efforts.

Human Resources

Hiring Manager

Shelby Smith

Responsibilities

Develop, implement, and oversee comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and growth

Lead and manage all paid media campaigns, including budgeting, execution, optimization, and reporting across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and more

Own and execute Search Engine Marketing (SEM) initiatives, including keyword research, ad copywriting, bid management, and performance analysis

Direct all Search Engine Optimization (SEO) efforts, including on-page and off-page strategies, website audits, content optimization, link-building, and technical improvements to maximize organic traffic

Collaborate with internal teams and external partners to align digital marketing efforts with overall business objectives

Monitor, analyze, and report on key performance indicators for all digital channels, providing actionable insights and recommendations

Stay current with industry trends, tools, and best practices to ensure ongoing innovation and competitiveness

Qualification

Digital MarketingPaid Media ManagementSearch Engine MarketingSearch Engine OptimizationGoogle AdsGoogle AnalyticsAnalytical SkillsCommunication SkillsOrganizational SkillsProject Leadership

Required

Bachelor's degree in Marketing, Communications, Business, or a related field

Minimum 3 years of professional experience in digital marketing, with a proven track record leading paid media, SEM, and SEO initiatives

Strong proficiency with digital ad platforms (Google Ads, Facebook Business Manager, etc.), analytics tools (Google Analytics, SEMrush, etc.), and SEO best practices

Excellent analytical, organizational, and communication skills

Demonstrated ability to lead projects and collaborate cross-functionally

Ability to work onsite at our client's office in Fort Worth, TX