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AdvaMed · 6 days ago

Manager, Event Marketing & Digital Strategy

Washington, DC

Full-time

Hybrid

Mid Level

$81K/yr - $91K/yr

3+ years exp

AdvaMed is a leading organization in the MedTech industry, and they are seeking a Manager for Event Marketing & Digital Strategy. This role focuses on driving growth and innovation for The MedTech Conference and managing digital marketing initiatives, ensuring high-impact campaigns and an enhanced attendee experience.

Environmental EngineeringHealth CareInformation TechnologyMedicalMedical DeviceNon Profit

Comp. & Benefits

Responsibilities

Develops, coordinates, and executes digital and social media campaigns for The MedTech Conference, leveraging automation tools (HubSpot) for targeted outreach and engagement

Maintains and optimizes the MedTech Conference website (WordPress), ensuring content is current, impactful, and aligned with event goals

Develops email campaigns in HubSpot, building out design, templates, and compelling copy using style guides and AI tools; provides copyediting, designs support, and serves as a lead contributor to the MedTech Conference email plan

Tracks and analyzes campaign performance across all channels, developing post-campaign reports and recommendations

Composes and refines compelling content for digital and print promotional materials (PowerPoints, flyers, digital ads, social media graphics, brochures, etc.)

Builds and maintains relationships with key partners by sharing promotional tools, updates, and resources in a timely manner

Enhances the customer experience for conference attendees, including support via email, website, chatbot, and FAQ development

Supports digital marketing efforts for AdvaMed’s broader event portfolio, including webinars and association initiatives

Works in collaboration with Public Affairs, Membership, and other teams to promote membership, non-dues revenue activities, and new initiatives across AdvaMed’s digital channels

Supports the execution of marketing deliverables for sponsors and partners, ensuring timely fulfillment and alignment with organizational goals

Coordinates with internal teams to ensure seamless communication and project execution for events and webinars

Supports the adoption and ongoing coordination of Monday.com project management tool, building boards and optimizing workflows to improve team efficiency and cross-departmental collaboration

Designs graphic assets for promotion using Canva (social media graphics, one-pagers, digital ads)

Coordinates invoices, contracts, and related documentation to ensure timely processing and adherence to deadlines

Provides administrative support for the marketing team, including meeting coordination, and management of the overall marketing calendar

Oversees data management and event platform activities to ensure a seamless attendee experience

Tracks and analyzes campaign performance, developing reports and actionable insights

Proactively seeks opportunities to improve the user experience and streamline digital processes through martech tools and best practices

Qualification

HubSpotEvent MarketingWordPressProject ManagementCanvaAnalytical SkillsSalesforceData ManagementCommunication SkillsCross-functional CollaborationSelf-starterContinuous Learning

Required

Demonstrated experience with marketing automation platforms (HubSpot experience preferred)

Proven event marketing experience, including campaign development and execution for conferences or large-scale events

Hands-on experience with WordPress or similar web content management systems

Demonstrated project management experience, including the ability to manage workflows, content calendars, and coordinate cross-team deliverables

Experience designing graphics and promotional assets using Canva or similar tools

Analytical skills with experience tracking and reporting on campaign performance

Excellent verbal and written communication skills

Ability to work effectively with cross-functional teams and manage multiple projects simultaneously in a fast-paced environment

Self-starter with a growth mindset and commitment to continuous learning

Minimum Education Required: Bachelor's degree in marketing, communications, or related field

Minimum Experience Required: 3+ years' experience with at least 1-2 years of relevant marketing experience, preferably in events, associations, or non-profit environments