Apply on Employer Site

Thyme Care · 1 day ago

Director, Member Awareness & Activation

United States

Full-time

Remote

Director/Executive

$170K/yr - $200K/yr

8+ years exp

Thyme Care is a market-leading value-based oncology care enabler focused on improving the cancer care experience. The Director, Member Awareness & Activation is responsible for leading marketing strategies to enhance member acquisition and engagement through multi-channel campaigns and collaborations with various teams.

Health CareMedicalOncology

Responsibilities

Own and execute the full member acquisition funnel, from awareness through activation and enrollment

Build and deploy multi-channel campaigns across email, SMS, digital, paid social, direct mail, and employer and health plan communications

Develop market-level awareness strategies using partner insights, market dynamics, and message testing

Create scalable segmentation, targeting, and messaging frameworks that reach diverse member populations

Architect, implement, and evolve automated lifecycle programs using Customer.io, ensuring timely, relevant, and personalized communication

Apply behavioral triggers, dynamic content, and robust segmentation to guide members from first touch through enrollment

Build a disciplined experimentation roadmap across both automated and non-automated channels — testing new journeys, messaging, and engagement tactics that improve funnel performance

Lead high-impact experiments that go far beyond digital channels — including employer education sessions, onsite or in-office awareness activations, community or plan-sponsored events, high-impact direct mailings, and other creative growth ideas

Partner with client-facing teams to pilot new partnership-driven initiatives that expand reach and create high-intent moments for members

Evaluate experiment results rigorously and scale successful tactics across markets and partner portfolios

Work hand in hand with Partnership Ops and client partners to build aligned acquisition strategies and benefit communications

Integrate deeply into partner communication ecosystems: benefits portals, HR or care manager workflows, newsletters, and partner events

Design, launch, and continuously optimize campaigns that elevate market awareness and convert high-intent members across every partner channel

Develop co-branded and partner-specific marketing frameworks for launches, peak moments (like open enrollment), and recurring outreach

Build and maintain a rigorous QA process ensuring accuracy, compliance, and flawless execution across all channels

Create and maintain a comprehensive playbook of best practices for segmentation, outreach cadences, creative, channel mix, and conversion

Implement operational workflows that support scale, predictability, and quality across internal teams and partner programs

Define and track key performance metrics across the acquisition funnel: reach, engagement, CTR, CVR, activation, enrollment rate, cost-per-enrollment, and overall ROI

Partner closely with Enrollment Operations to prioritize essential reporting and funnel visibility, leveraging Data team support where possible but not dependent solely on them

Identify insights and trends that guide ongoing improvements in targeting, creative, messaging, and channel mix

Drive continuous experimentation and learning cycles, scaling strategies that deliver measurable lift in acquisition and enrollment

Lead, mentor, and scale a high-performing lifecycle and acquisition marketing team with clarity, accountability, and strategic direction

Foster a culture of creativity, testing, operational excellence, and cross-functional alignment

Establish collaboration rhythms with Product, Engineering, Data, Engagement Marketing, Enrollment Operations, and Client Success to ensure cohesive, end-to-end member experiences

Qualification

Growth marketingLifecycle marketingMulti-channel acquisitionData-driven strategySegmentationCampaign developmentConversion optimizationA/B testingAnalytical skillsTeam leadershipCommunication skillsCreativityCollaboration

Required

8+ years of experience in growth marketing, lifecycle/CRM marketing, or multi-channel acquisition programs, ideally in healthcare, benefits, or a complex B2B2C environment

A strong experimentation mindset with a proven ability to design, run, and analyze tests across both digital and non-digital channels

Demonstrated success in top-of-funnel growth, including segmentation, multi-channel campaign development, and conversion optimization

Ability to work effectively within complex, multi-stakeholder ecosystems, including payer partners and internal operational teams

Highly analytical and data-driven, with a strong command of funnel metrics, A/B testing, segmentation, and ROI analysis, and the ability to prioritize and advocate for needed reporting in partnership with Enrollment Operations and Data

Proven ability to collaborate cross-functionally with Payer Growth, Engagement Marketing, Partnership Operations, Enrollment Operations, Product, and Technology teams

Strong leadership and team development skills, with experience building and mentoring high-performing marketers in fast-paced or high-growth environments

Clear, compelling communicator, able to translate insights into action and influence stakeholders across technical and non-technical groups

Comfort with ambiguity and constraints — resourceful, creative, and able to move quickly even when data or resourcing is limited

Member- and partner-centric perspective, with sensitivity to diverse audiences, benefit structures, and communication needs