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Kiniksa Pharmaceuticals · 3 days ago

Director, Digital Marketing

Lexington, MA

Full-time

Hybrid

Director/Executive

$219K/yr - $235K/yr

10+ years exp

Kiniksa Pharmaceuticals is focused on establishing a best-in-class digital marketing capability for their first commercial product, ARCALYST®. The Director of Digital Marketing will lead digital initiatives and analytics, ensuring operational excellence and effective communication across digital channels.

BiopharmaBiotechnologyMedical

Responsibilities

Lead development and execution of key digital/omnichannel initiatives and capabilities, including the transformation required to accelerate customer engagement

Ensure platforms are set up aligned to business use cases, optimized for ongoing operations, and can scale for future growth

Maintain on going digital marketing reporting dashboards and set up analytics required to drive personalization across channels

Ensure KPIs are aligned with digital campaign objectives

Manage ongoing optimization of paid marketing campaigns, working closely the HCP and patient brand marketers

Lead campaign operations, providing support for the build and business rules development prior to deployment, ensure tagging and tracking are in place for reporting, and testing all creative / campaign rules prior to launch

Maintain ongoing documentation for tactical development, including digital operations best practices, and platform operations

Qualification

Digital MarketingMarketing AnalyticsOmnichannel ExperienceLife Sciences ExperienceProject ManagementCuriosityPresentation SkillsProblem SolvingOrganizational SkillsCollaboration