Ibotta · 2 weeks ago
Vertical Marketing Manager
Denver, CO
Full-time
Hybrid
Mid, Senior Level
$108K/yr - $125K/yr
4+ years expIbotta is seeking a Vertical Marketing Manager to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. In this position, you'll support the development of sales content that positions the Ibotta Performance Network as a must-buy marketing platform for CPG manufacturers and work closely with cross-functional partners to produce segment-specific content and training materials.
AppsCouponsE-CommerceMobileMobile AppsRetailService IndustryShopping
No H1B
Responsibilities
Develop and draft targeted sales materials for CPG manufacturers, including pitch decks, outreach templates, one-pagers, and blog posts
Assist in the rollout of go-to-market strategies for Ibotta’s products by creating messaging that aligns with consumer needs and brand partnerships
Maintain a library of sales enablement tools, ensuring playbooks and collateral are up-to-date and easily accessible for the sales team
Partner with product and analytics teams to gather the necessary data and product details to build accurate and compelling sales stories
Work with measurement teams to turn data-driven insights into clear, visual proof points for sales presentations
Monitor and analyze how sales teams are using existing content and suggest improvements based on feedback and performance
Qualification
Required
4–6 years of experience in marketing or advertising
2+ years of experience in Product Marketing or B2B Content Marketing
Experience in or around the CPG industry is strongly preferred, especially within health, beauty, household goods, or general merchandise verticals
Proficient at translating customer research, consumer insights, and product capabilities (e.g., measurement methodologies, AI-enabled software) into clear and compelling stories for technical and non-technical audiences
A portfolio of work (scripts, pitch decks, playbooks) that demonstrates your proficiency as a sales content creator is highly desirable
A passion for and demonstrable experience in supporting high-performing sales teams with tailored content and training
Hands-on attitude. Works effectively in Google Suite, Keynote, etc., to build sales content semi-autonomously, using design resources only for more advanced tasks
Benefits
Competitive pay
Flexible time off
Benefits package (including medical, dental, vision)
401k match
Paid parking
Snacks and occasional meals
Company
Ibotta
Ibotta is a web and mobile application.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$92.92MKey Investors
Koch Disruptive TechnologiesNotable CapitalJames Clark
2024-04-18IPO
2019-08-06Series D
2017-08-04Series D· $25M
Leadership Team
Luke Swanson
Chief Technology Officer
Matthew Puckett
Chief Financial Officer
Recent News
2026-01-16
2025-11-24
Johnson Fistel, PLLP
2025-11-18
Company data provided by crunchbase