Raleigh Oaks Behavioral Health · 1 week ago
Director-Business Development
Raleigh Oaks Behavioral Health is a facility focused on behavioral health services, and they are seeking a Business Development Director to lead growth initiatives. The role involves establishing business development strategies, managing a team, and fostering relationships with key referral sources to enhance facility growth and reputation.
Mental Health Care
Responsibilities
Develops and implements business development programs in support of facility-wide strategic plans to position the hospital with a distinct competitive advantage that would increase revenues and profits for facility
Leads a team of highly engaged members thru hiring, orienting, performance assessment and management, motivating, training, scheduling, and coaching to meet department goals and ensure effective and efficient department operation
Participates in the design and implementation of monthly, seasonal, and annual strategies to enhance census development and evaluate results correspondingly
Develops and maintains new account relationships and markets. Targets and creates new strategies for increasing business in highly competitive markets
Develops strong relationships with key referral sources. Establishes and sustains a professional rapport with physicians, clinicians, community/professional organizations, commercial insurance companies, public officials, and other health / human services providers. Responds to all business development opportunities
Conducts community workshops and seminars and hospital tours to educates clients, families, community and other referral sources on programs, services and amenities provided by facility and provides an opportunity to identify potential referral sources
Maintains business development referral/admission records and statistics. Prepares and presents regular reports, identifying trends, additional referral opportunities and obstacles to retention and growth
Represents the facility at Chamber of Commerce, civic and professional functions and communicates mission in all outreach interactions. Acts a liaison between the facility, referral sources and the public to further the goals and positive, professional image of the facility
Collaborates closely with hospital discharge planners, social workers, case managers, physicians and management, as well as provide education staff to generate referral sources
Maintains a schedule of current account information of primary sources including business, industry, EAPs, managed care of clients, physicians/licensed practitioners, and allied health professionals. Reports accounts and contacts weekly to leadership
Builds strong collaborative relationship with admissions/intake to manage leads from referral sources ensuring efficient admissions process for clients
Collaborates with facility and division leaders, to evaluate, analyze and interpret market utilization data for facility service lines
Evaluates, analyzes and interprets market demographics, including population, age, gender, race and projected trends for client populations
Qualification
Required
High school diploma or equivalent
Four or more years' related experience in healthcare business development and marketing role, preferably in behavioral health or substance use
Good understanding of the local market and referral base
Ability to create and develop referral sources
Knowledge of psychiatric and chemical dependency treatments
Well-developed and effective relational skills
Must have and maintain a valid driver's license and clean driving record
Maintain automobile insurance coverage and have access to an automobile, where facility requires
Two Or More Years' Supervisory/management Experience
Preferred
Associate's or Bachelor's Degree in Business, Behavioral Health, Marketing, or related field
Benefits
Comprehensive benefit plan