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Pollard Banknote Limited · 2 days ago

Digital Account Manager

United States

Full-time

Remote

Entry, Mid Level

1+ years exp

Pollard Banknote Limited is a leader in revolutionizing digital solutions for state lotteries, and they are seeking a client-centric Digital Account Manager to join their Digital Engagement team. This role will serve as the primary point of contact for lottery clients, supporting strategic planning and day-to-day operations of digital engagement programs, while maximizing program impact and player satisfaction.

Digital EntertainmentGamingRetailSoftware

Responsibilities

Act as the main point of contact for customers, leading meetings and managing client requests

Work with clients and internal stakeholders to provide data driven insights that will help define the client’s digital roadmap including execution tactics and marketing communications, to drive increases in acquisition, engagement, and retention metrics

Deliver regular reporting and actionable marketing insights to internal and external stakeholders to inform strategic business decisions

Act as the liaison between the customer and the internal development team for website, app, Loyalty, CRM and future initiatives

Ensure successful development and execution of web and mobile content within loyalty programs

Develop and deliver materials on program strategy, planning, and performance

Identify and help execute marketing and engagement opportunities for bridging retail and digital channels

Manage requests from Sales and Market Research teams for measurement of loyalty activities and promotions and circulate results with internal stakeholders

Manage related program budgets, contract and monitor programs against key performance indicators and quantifiable objectives

Provide leadership, training, coaching, and guidance to digital marketing coordinators

Act as the subject matter expert across multiple loyalty and engagement platforms

Qualification

Digital marketingCRM platformsProject managementEmail marketingMarketing strategyGoogle AnalyticsCopywritingLoyalty program experienceOrganizational skillsTime managementMentoring

Required

1+ year of loyalty program experience

Proven working experience in digital marketing

Experience with email marketing, marketing automation, and CRM platforms

Demonstrated copywriting experience

Demonstrated experience with marketing strategy and planning

Experience with digital applications and websites, with the ability to troubleshoot common technical and user issues

Proven experience in project management

Solid organizational and time management skills

Experience with Google Analytics and BI tools

Preferred

Lottery experience is an asset

Prior experience mentoring junior team members preferred

Benefits

Competitive compensation

Profit sharing program – every role plays a part in our success!

Comprehensive Group Benefits

Opportunities for professional development

Tuition reimbursement

Employee & Family Assistance Program

Remote Work Environment

Company

Pollard Banknote Limited

Pollard Banknote partners with lotteries around the world to create and market high performing instant games and solutions that excite and engage players.

Founded in 1907

Winnipeg, Manitoba, CAN

1001-5000 employees