Superior Beverage Group · 3 days ago
Low Proof Spirits Brand Manager
Solon, OH
Full-time
Onsite
Senior Level
5+ years expSuperior Beverage Group is focused on the low-proof alcohol and emerging spirits categories, and they are seeking a Brand Manager to assist with strategy, development, and performance of their portfolio. This role involves ensuring brand integrity, driving volume and profit objectives, and executing marketing plans while collaborating closely with suppliers and sales teams.
Food and BeverageWholesaleWinery
Responsibilities
Assist with long‑term strategic planning for the Low‑Proof Spirits portfolio, identifying growth opportunities, new markets, and innovation potential
Evaluate and implement programs that deliver strategic and financial value while reinforcing brand positioning within the category
Monitor competitive dynamics and consumer trends to inform brand strategy, pricing, and portfolio recommendations
Guide the Sales team on executing portfolio growth strategies, including programming, activation priorities, and brand standards
Spend time in-market with Sales to evaluate execution quality, identify retail opportunities, and support field-level coaching
Deliver internal presentations and updates on brand performance, new items, and marketing plans to ensure alignment across teams
Serve as the primary liaison with spirits suppliers, coordinating regular communication, planning cycles, and collaborative initiatives to ensure brand alignment and executional excellence
Lead supplier engagement activities by organizing and attending supplier meetings, trade calls, and market visits to evaluate program effectiveness, strengthen relationships, and identify new growth opportunities
Manage all brand‑level marketing execution, including POS materials, promotional assets, and media planning, while working with suppliers to deliver marketing programs on time and within budget
Oversee financial stewardship of the portfolio by tracking and reconciling supplier funding, co‑op budgets, credit issues, and performance reporting to maintain accurate and timely financial accountability
Develop and execute consumer, trade, and field‑marketing initiatives for the low‑proof spirits segment, ensuring consistent brand messaging, positioning, and activation across all channels
Coordinate and manage local marketing execution, including events, ride‑alongs, promotional campaigns, and the marketing calendar, ensuring timely delivery of materials and sales team support
Drive portfolio performance through effective use of incentives, brand programs, and marketing concepts, while tracking, analyzing, and reporting results to inform strategic adjustments
Collaborate closely with sales leadership to align marketing activities with sales objectives and performance metrics, continually evaluating the ROI of initiatives and optimizing tactics for maximum impact
Monitor sales performance, financial indicators, and tactical brand/supplier expenses to ensure alignment with strategic goals and accurate budget adherence
Oversee compliance with company policies and all local, state, and federal liquor regulations, maintaining up‑to‑date knowledge of industry standards and regulatory changes
Schedule training sessions for sales teams as needed on brand knowledge, quality assurance, and compliant execution of promotional activities
Evaluate and report on operational performance, providing insights that connect sales outcomes, program execution, and regulatory requirements
Ensure consistent documentation and adherence to operational processes, including accurate reporting, audit readiness, and alignment with internal compliance expectations
Maintain open communication with company leadership and staff to support a collaborative work environment
Take initiative to understand roles beyond your own to support succession planning and organizational agility
Champion Superior Beverage Group’s mission is to be 'Distributor of Choice' by driving innovation, accountability, and excellence
Maintain open and clear communications with the owners, managers, and other employees of the Company
Comply with all relevant company policies and procedures outlined in the Superior Beverage Group’s Employee Handbook
Qualification
Required
Bachelor's degree, or equivalent
Five (5)+ years of experience in brand management, beverage alcohol, CPG, or a related commercial marketing role, with proven success driving brand or portfolio growth
Strong analytical skills, with the ability to interpret sales data, financial indicators, and consumer insights to guide decision‑making
Proven project and budget management experience, including planning, executing, and evaluating marketing initiatives within defined financial parameters
Excellent communication and presentation skills, with the ability to influence cross‑functional teams, sales personnel, and external partners
Deep understanding of three‑tier alcohol distribution, supplier expectations, and market dynamics within the beverage industry
Experience supporting field or trade marketing activities, including events, ride‑alongs, retail activations, and promotional programming
Strong organizational and time‑management abilities, with the capacity to manage multiple projects and deadlines in a fast‑moving environment
Demonstrated ability to build and maintain strong supplier and internal relationships, including regular collaboration and occasional travel
Familiarity with compliance and regulatory requirements within the alcohol industry, or willingness to quickly learn evolving standards
Proficiency with Microsoft Office and common analytics/reporting tools (Excel, Power BI, Nielsen/IRI data, etc., if applicable)
valid Driver's License
Company
Superior Beverage Group
Superior Beverage Group is a wineries and beverage distributor company.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Mike Scurria
EVP / CFO
Melissa Coschia
Human Resources Business Partner
Recent News
Morningstar.com
2025-08-06
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