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Hearts & Science · 3 days ago

Director, Digital Activation

New York, NY

Full-time

Hybrid

Director/Executive

$90K/yr - $215K/yr

7+ years exp

Hearts & Science is a data-driven marketing agency focused on personalized digital marketing. The Director of Digital Activation will lead digital buys, ensuring effective execution and performance across media channels while developing long-term strategies based on client objectives.

Marketing & Advertising

H1B Sponsor Likely

Responsibilities

Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client

Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals

Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of junior team members

Effectively presenting strategic and tactical plans to clients, staff, and internal teams

Provide regular insight and training to challenge and develop junior team members

Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization

Understanding of business concepts and client objectives to identify campaign expansion opportunities

Qualification

Programmatic executionDigital advertisingAd technology solutionsData privacyLeadership capabilitiesAnalytical abilityClient managementTrainingDevelopmentOrganizational skills

Required

7+ years of work experience

Recent and proven experience in programmatic execution/planning and activation required

Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit

Owner/partnership of DSP/SSP vetting and selection

Accountable to daily programmatic team operations and campaign excellence

Effectively manage and lead all programmatic team members

Identify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organization

Identify training and development needs of client team and broader functional team

Instill best practices, processes, methodologies, and frameworks for client team and broader functional team

In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP's, SSP's, advertising/publisher ecosystems, data privacy

Preferred

Experience working with across several media channels

Curiosity in emerging media platforms

Other digital advertising, such as search and/or social, is a plus

Benefits

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Account

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance benefits

Company

Hearts & Science

Glassdoor3.5

Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth.

Founded in 2016

New York, NY, US

1001-5000 employees

http://www.hearts-science.com

H1B Sponsorship

Hearts & Science has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (10)

2024 (13)

2023 (2)

2022 (9)

2021 (2)

2020 (4)