Instinct Marketing · 1 day ago
PPC Specialist (Paid Search Specialist) / Digital Marketing Specialist
Sacramento, CA
Full-time
Hybrid
Entry, Mid Level
$21/hr - $25/hr
1+ years expInstinct Marketing is a digital marketing agency based in Sacramento, California, and they are seeking a PPC Specialist. The role involves managing PPC campaigns for local business clients, analyzing performance, and developing strategies to optimize ad performance while collaborating with account managers and attending client meetings.
AdvertisingMarketing
Responsibilities
Manage approximately 30-40+ local business clients that operate by completing builds, optimizations, change requests, and properly notate information for others to reference
Use advanced knowledge in online marketing while partnering with account managers to identify and report on key performance indicators and produce successful campaigns
Implement analysis of existing PPC campaign performance and prepare actionable insight for improvement to optimize account performance
Use Instinct Marketing best practices in digital marketing to develop strategies to achieve client goals in designing, developing, and managing PPC campaigns
Use a variety of tools to compile and draw insight from industry data to better understand user trends and behavior
Remain current with industry trends and best practices that may be incorporated to optimize accounts
Exercise discretion and independent judgment when creating and modifying client accounts to ensure ad campaigns are positively impacting the clients' goals, such as ROAS, brand exposure, and congruent ad-to-landing page web copy
Attend client meetings either in person or over the phone/Zoom
Produce monthly reports for clients and provide client recommendations
Qualification
Required
Strong interpersonal, verbal, and written communication skills
Excellent time management skills
Creative, analytical, and driven individual who works well on a team
Effective problem-solving skills
Strong attention to detail
Proficient in Microsoft Office and Google Workspace Applications
Must currently live in or near Greater Sacramento, California
Preferred
1 - 3 Years of Google Ads experience
Google Ads and Microsoft Advertising Certified
Facebook and Instagram Advertising Experience
Bachelor's Degree or 2+ years of SEM/PPC experience
Experience working with Google Analytics
Experience working with landing page builders such as Unbounce, GoHighLevel, or Instapage
Agency and client-facing experience
Basic HTML / CSS / JavaScript Knowledge
Google Ads Certified
Benefits
Paid medical, dental, and vision insurance
Paid holidays
Hybrid Schedule – 3 days in office, 2 days remote
Flexible schedule
Dental insurance
Health insurance
Paid time off
Parental leave
Vision insurance
Company
Instinct Marketing
Instinct Marketing is a performance based an online lead generation company.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Brian Broadbent
CFO - Instinct Marketing
Bill Broadbent
CEO - Instinct Marketing, Lead Generation, Internet Marketing Optimization
Company data provided by crunchbase