Zoho · 1 week ago
Marketing Analyst, ManageEngine
Austin, Texas Metropolitan Area
Full-time
Hybrid
Entry, Mid Level
$60K/yr - $75K/yr
2+ years expManageEngine, the IT management division of Zoho Corporation, is seeking a talented and self-motivated Marketing Analyst to join their North American marketing team. The role involves conducting market analyses, customer segmentation, and trend reports to enhance marketing initiatives and drive effective campaigns.
Cloud ComputingCollaborationDeveloper ToolsEnterprise SoftwareInformation ServicesInformation TechnologyNetwork SecurityProject ManagementSoftwareWeb Apps
No H1B
U.S. Citizen Only
Responsibilities
Develop a strong understanding of Go-to-Market (GTM) strategies and best practices to drive effective marketing initiatives
Be on the top of relevant technology trends. Conduct market research and competitive analysis to identify opportunities
Analyze and interpret data from various marketing channels (e.g., digital, social media, email, web analytics), and provide business intelligence
Develop and maintain dashboards and reports to track key performance indicators of various campaigns. Provide actionable recommendations to enhance marketing campaign effectiveness
Conduct customer analyses and segmentation, and generate dashboards/reports that provide insights into various behavioral patterns
Collaborate with cross-functional teams including marketing, sales, product, and finance, to enhance customer engagements from a marketing point of view. Perform A/B testing and other experiments to optimize customer marketing efforts
Ensure data accuracy and integrity by working with data management and reporting systems
Qualification
Required
2+ years of relevant work experience in marketing analysis and customer reports
Proficiency in data analysis tools such as Google Analytics, Excel, SQL, and data visualization platforms (e.g., Zoho Analytics, Tableau, Power BI)
Strong analytical and problem-solving skills with attention to detail
Familiarity with digital marketing channels and campaign tracking methodologies
Excellent communication and presentation skills
Ability to work collaboratively in a fast-paced environment
Open to travel (domestic and international)
Ability to accommodate collaboration in global time zones
Legal right to work in the United States without company sponsorship now or in the future
Preferred
Experience in B2B/high-tech products/services
Experience with marketing automation platforms like Zoho, HubSpot, Marketo, or Salesforce
Knowledge of statistical analysis and data modelling
Understanding of SEO, SEM, and paid media analysis
Benefits
Medical, dental, and vision insurance
Company-sponsored 401k
Company
Zoho
Zoho is an IT company that offers cloud-based software for CRM, project management, finance, and human resource services.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Gibu Mathew
VP & GM APAC
Ian Wenig
VP Business Development
Recent News
2026-01-16
Business Wire
2026-01-16
2026-01-14
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