Tracksmith · 21 hours ago
CRM Manager
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $90K/yr
3+ years expTracksmith is an independent running brand dedicated to the pursuit of personal excellence among competitive runners. The CRM Manager will lead the CRM strategy and execution, manage technology platforms, and enhance customer engagement through personalized experiences across email and SMS.
ApparelE-CommerceFashionLifestyle
Responsibilities
Oversee content creation and publishing across website, email, SMS, and digital campaigns, ensuring consistent brand storytelling
Build and optimize email and SMS messages, including welcome, abandoned cart, post-purchase, loyalty, and re-engagement flows
Analyze customer behavior and performance trends to inform personalized content strategy, campaign planning, and optimizations
Conduct A/B testing across site, email, and SMS to improve user experience and drive channel KPIs
Partner cross-functionally with operations, creative, and digital partners to execute campaigns and align initiatives with business objectives
Manage vendors and technology partners to resolve issues, enhance capabilities, and support ongoing optimizations across site and CRM platforms
Help lead channel reporting, identify growth opportunities, and run optimization projects across eCommerce and CRM
Lead, coach, and develop team members
Qualification
Required
3-6 years of experience in CRM, digital marketing, or content management—preferably within retail or e-commerce
Strong understanding of digital and CRM platforms (Shopify, Klaviyo, ERP system) and connectivity between each
Experience with analytics platforms (Google Analytics)
Excellent writing, editing, and content management skills
Strong analytical mindset with the ability to translate data into actionable strategies
Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced retail environment
Company
Tracksmith
Tracksmith is an American sports apparel brand that produces clothes for performance athletes.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$6.7MKey Investors
Reshape
2017-09-19Debt Financing· $1M
2017-09-01Series Unknown
2015-08-18Series A· $4.1M
Leadership Team
Matt Taylor
Co-founder and CEO
Margaret Coogan
Community Marketing & Founder's Associate
Recent News
Company data provided by crunchbase