Hawthorne Residential Partners · 2 days ago
Regional Brand Specialist
Wilmington NC
Full-time
Onsite
Mid Level
3+ years exphrpliving is seeking a Regional Brand Specialist to enhance brand awareness and community engagement. This role involves leading public relations efforts, managing local partnerships, and executing marketing campaigns to strengthen the brand's presence in local markets.
Commercial Real EstateProperty ManagementReal EstateResidential
Responsibilities
Serve as the primary driver of brand awareness in local markets through strategic campaigns, PR, and partnership initiatives
Develop and execute campaigns that increase visibility and differentiate Hawthorne communities from competitors
Monitor local trends and opportunities to proactively position Hawthorne as a standout brand
Draft and distribute press releases, blogs, and newsletters highlighting community achievements, grand openings, ongoing campaigns, and marketing initiatives
Cultivate relationships with local media outlets, influencer partners, and publications to secure coverage and elevate brand presence
Track, report, and analyze media coverage and PR results
Build and manage partnerships with local businesses, influencers, and organizations to strengthen community connections and build Hawthorne’s Partner Network
Oversee outreach marketing programs that align with leasing goals and brand standards
Identify opportunities for sponsorships, collaborations, and co-branded campaigns that align with Hawthorne’s brand strategy and values
Develop and implement social media strategies that showcase Hawthorne communities and brand values
Create compelling content—photo, video, and written—for community-level and brand-level channels
Track performance metrics to adjust strategy and optimize reach and engagement
Guide and support property teams in generating authentic, localized content
Collaborate with regional teams to plan and execute on-site and local market events, including resident activities, community partnerships, and grand openings
Collaborate with site teams to ensure events reinforce brand values and create memorable experiences
Support larger corporate events and conferences with marketing strategies and promotions
Maintain brand integrity across all campaigns, collateral, and communications
Provide updated templates, resources, and training to field teams to ensure consistency
Regularly audit and refresh community marketing materials to keep them current and impactful
Assist with branded initiatives such as move-in gifts, celebration kits, and on-site activations
Help create meaningful, high-touch experiences that foster connection and resident satisfaction
Qualification
Required
3+ years' experience in marketing or related fields
Experience in multifamily, real estate, or hospitality strongly preferred
Experience in marketing, branding, or content creation
Strong written and visual communication skills
Ability to manage multiple priorities and travel regularly
Comfort working autonomously and cross-functionally
Creative thinker with an eye for detail and storytelling
Up to 75% travel. Weekly overnight and day trips to varying locations as directed by supervisor
Must have a reliable vehicle to fulfill all the job's functions
Must have proof of liability insurance for same
Bondable and Valid Driver's License required
Must be able to perform the physical functions of the position, which may include but are not limited to: Must be able to see, hear, talk, sit, stand, walk, reach, climb, stoop, kneel and crouch
Must be able to lift a minimum of 60 lbs. as needed
Must be able to communicate effectively both verbally and in written form with Senior Leadership team, Regional Managers, corporate team members, and outside vendors etc
Ability to read, write and verbally communicate in English
The position requires the ability to work well with people and exhibit strong leadership and influencing skills
Evidence of leadership qualities must be exhibited with the region, the company and/or the industry
Must be able to apply principles of logical thinking to define problems, collect pertinent data, establish facts, draw valid conclusions, and initiate appropriate course of action
The position requires the ability to perform advanced business mathematical functions
Successfully complete pre-employment psychological and basic skills exam, including interest patterns
Pass drug test and background check requirements
Company
Hawthorne Residential Partners
Hawthorne Residential Partners is a privately held property management firm that provides services in the apartment industry.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Lindsey Owens
Regional Manager at Hawthorne Residential Partners
Phil Payonk
Chief Investment Officer
Recent News
2025-09-22
Company data provided by crunchbase