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Colorado School of Mines · 20 hours ago

Web Content Specialist

Golden, CO

Full-time

Hybrid

Mid Level

$65K/yr - $71K/yr

3+ years exp

Colorado School of Mines is at a pivotal moment in its digital evolution, seeking a Web Content Specialist to enhance its web presence. The role focuses on developing, optimizing, and maintaining engaging content aligned with the university’s brand while supporting enrollment priorities and institutional visibility.

EducationInformation Technology

Growth Opportunities

No H1B

Hiring Manager

Kathy White, SPHR

Responsibilities

Write and implement content optimized for search engine optimization (SEO) and generative engine optimization (GEO) to enhance discoverability for prospective students in both traditional and AI-driven search engines

Evaluate and improve existing content across mines.edu sites to strengthen value and make engaging

Collaborate with subject matter experts to write clear, engaging and brand-aligned content

Interview staff and faculty and interpret complex STEM topics to create compelling, accessible web content

Maintain and update high-priority content that advances enrollment and institutional priorities

Maintain and regularly update career outcomes content on program pages and across shared web properties to reflect the most current data

Guide and support other campus departments in using the university’s established voice and tone to maintain cohesive brand presence

Monitor for and address duplicated or overlapping content across sites to maintain clarity and reduce redundancy

Collaborate with the Senior Web Manager and Web Editor to plan and create web content for large-scale web projects, migrations and site refreshes

Serve as a campus resource in the content management system Terminalfour and support departments across campus in managing and improving their content

Respond to web support tickets and requests for content updates

Monitor and identify stale content through dashboard analytics and workflows to keep web pages accurate, current and relevant

Work with departments to maintain accurate and up-to-date faculty directory information across relevant web pages

Manage a questionnaire and interview process to assist faculty members and academic research groups in gathering information to present research effectively on the web

Manage and maintain testimonials on the website, ensuring they are current and effectively highlight student, alumni and partner experiences

Proactively monitor the website to identify, resolve and report issues

Assist with reporting using accessibility reporting tools to identify issues, track improvements and support compliance with WCAG 2.1 AA standards

Manage and coordinate workflows for content that requires annual or recurring updates to keep information accurate and current

Assist with the content migration from WordPress to Terminalfour, including reviewing, organizing, and formatting content to align with new templates and components

Track and analyze website performance using Google Analytics 4 (GA4) and Google Tag Manager (GTM) to measure engagement and traffic sources

Develop and maintain Looker Studio dashboards and reports

Provide regular reporting and insights to inform content decisions, highlight trends and recommend data-driven improvements for the web

Stay current on emerging generative engine optimization (GEO) trends and share key findings and recommendations with the web team to guide strategy

Qualification

Search Engine Optimization (SEO)Generative Engine Optimization (GEO)Content Management SystemsGoogle Analytics 4TerminalfourLooker StudioContent StrategyEditing SkillsWriting SkillsCollaboration Skills

Required

Bachelor's degree. Relevant work experience may be substitute for education on a year for year basis

3+ years of relevant experience in website content writing or editing. Relevant experience includes any professional work involving writing, editing, or managing content specifically for digital platforms, especially within a CMS environment and aligned with web-focused best practices such as SEO, accessibility and user-friendly formatting

Recent experience working in a content management system (e.g., WordPress, Drupal, Terminalfour, etc.)

Preferred

Experience in the Terminalfour content management system

Experience working within a client ticketing system

Proficiency in Google Analytics 4, Google Tag Manager and Looker Studio

Knowledge of UTM parameters, campaign tagging, and event tracking

Demonstrated understanding of search engine optimization (SEO) best practices and emerging generative engine optimization (GEO) strategies to improve visibility in both traditional and AI-driven search environments

Strong knowledge of website content strategy, development, and maintenance, with experience using modern content management systems (experience with WordPress or Terminalfour preferred)

Skill in evaluating website performance metrics, applying data to content improvements, and aligning decisions with enrollment and institutional goals

Deep knowledge of digital strategy, user experience design, accessibility, and marketing trends

Exceptional writing, editing, and proofreading skills, with the ability to translate complex information into clear, engaging, and brand-aligned web content tailored to diverse audiences

Ability to conduct interviews and write clear, concise optimized web content to accurately convey information gathered from subject matter experts