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Tinuiti · 1 day ago

Senior Strategist, TV, Video, Audio & Display (TVAD)

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $120K/yr

7+ years exp

Tinuiti is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media. The Senior Strategist will lead full-funnel TV, video, audio, and display strategy to drive growth while ensuring efficiency and performance.

AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising

Responsibilities

Turn executive business goals into a growth‑focused TVAD plan (CTV/OTT, online video, digital audio/podcasts, linear, programmatic display), with clear options, trade‑offs, and decision thresholds

Lead senior‑stakeholder communications (updates/QBRs/steercos)

Set expectations, secure alignment, and manage escalations with transparency

Connect the dots across channels: explain how TVAD complements Search, Social, Commerce/Retail Media, CRM, TV/Audio, and Creative

Propose simple, integrated plans and a measurement approach to prove combined lift

Codify reusable playbooks

Orchestrate optimization at scale (goal strategies, pacing, frequency/overlap control, quality filters/brand safety/verification) across partners/DSPs; pilot safely, measure, and scale

Apply Bliss Point insights (Forecasting, Incrementality, Brand/Creative/Customer) to guide budgets and innovations (audience/data, inventory quality, formats/creative attributes)

Provide structured feedback to Product/Econometrics

Design valid, high‑impact tests suited to TVAD (geo/lift or holdout preferred; otherwise powered A/B or time‑series)

Define success thresholds/tolerance bands up front; maintain a steady read cadence; forecast expected impact and risk

Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external senior and executive stakeholders

Help keep data/ops healthy

Own the business like it’s yours: Make and stand behind decisions that maximize client outcomes (growth, margin, LTV) within agreed guardrails. Surface trade‑offs with clear thresholds/tolerances, and keep a simple decision log tied to Rocks/KPIs

Financial stewardship with partners: Forecast impact, track plan vs. actuals, and course‑correct fast with Client Lead/Finance/Channel Leadership. Protect margin/utilization by prioritizing high‑value work and cutting busywork

Spot and de‑risk bigger opportunities (e.g., higher‑quality CTV inventory, new audience/data partners, refreshed creative lengths/formats) with small, safe pilots and clear thresholds, then scale and document the playbook

Remove recurring waste at the root (e.g., unmanaged frequency, viewability/IVT issues, overlapping buys, tagging gaps). Set simple standards that prevent backslide and shorten time‑to‑resolution

Qualification

TV/video/audio/display strategyDSPs/ad platformsIncrementality/lift measurementSQL familiarityExecutive communicationMentoringTeam collaborationProblem-solvingAdaptability

Required

7+ years managing TV/video/audio/display at scale (CTV/OTT, online video, digital audio/podcasts, programmatic display) with end-to-end ownership; or 5–7 years in analytical roles (finance/consulting) with strong media analytics exposure

Hands-on with DSPs/ad platforms and ad-server workflows (trafficking, tags/pixels, creative rotations), verification/IVT/viewability, audience/data usage, and frequency/overlap management

Incrementality/lift and powered A/Bs or time-series. Forecasting. Ability to connect media to revenue, CAC, LTV, incremental reach/attention

Executive-ready storytelling and expectation setting; effective partner to Econometrics, Media Investment, Creative, Client Leadership, and other channel leads

BA/BS required

Preferred

YouTube experience a plus

MBA a plus

Platform or verification certifications a plus

SQL familiarity a plus

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources