Conscious Minds Studios · 4 days ago
Director of Strategy
Pasadena, CA
Full-time
Hybrid
Director/Executive
$165K/yr - $195K/yr
10+ years expConscious Minds Studios is an independent creative agency focused on building human connections between brands and audiences. They are seeking a visionary Director of Strategy to lead the development of insight-led digital ecosystems and content strategies, while collaborating closely with clients and cross-functional teams.
AdvertisingContent CreatorsCreative AgencyDigital MediaFilm Production
Responsibilities
Lead strategy across client work — including campaign planning, social media, platform strategy, content strategy, digital experiences, and performance tracking
Partner with Creative Directors and Strategy teams to develop compelling, channel-specific ideas that resonate and perform
Provide audience, platform, and trend insights to inform creative thinking and direction
Develop and present strategic narratives that sell through big ideas and innovative thinking
Oversee and refine the strategy process and frameworks for the studio
Stay ahead of emerging platforms, tools, and technologies to ensure we’re bringing forward-thinking solutions to our clients
Lead a small team of strategists, analysts, or community managers (as applicable)
Collaborate with data/analytics partners to develop measurement plans and optimize content based on performance
Serve as a thought leader and subject matter expert internally and with clients
Makes projections based on current trends and future expectations, and sets the strategic goals for the company
Ensures action and resource requirements are properly aligned to allow for goals to be met
Continuously monitors company and market performance to determine if strategies need to be adjusted or new strategies should be introduced
Qualification
Required
10+ years of experience in digital, social, or content strategy at a creative agency, brand, or consultancy
Deep understanding of digital platforms (Instagram, TikTok, YouTube, Meta, etc.) and how people engage with content on each
Proven track record of shaping smart, culturally resonant, performance-driven work
Confident in leading client presentations and articulating a strong point of view
Adept at using data and audience insights to inform strategy and creativity
Experienced in working cross-functionally with creatives, producers, media teams, and clients
A natural leader and mentor with strong communication and collaboration skills
Preferred
Experience working on entertainment, fashion, lifestyle, or culture brands
Familiarity with tools like Sprout, Google Analytics, NetBase, Brandwatch, or similar
Knowledge of paid media strategy or influencer ecosystems
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k)
Life Insurance (Basic, Voluntary & AD&D)
Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Training & Development
Work From Home/Hybrid Days
Company
Conscious Minds Studios
Conscious Minds Studios provides content strategy, emerging platforms, and art direction services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Cam DeArmond
Founding Partner & Chief Executive Officer
Angana Barathur
Associate Partner + Executive Director
Company data provided by crunchbase