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Nestlé · 5 days ago

Senior Brand Manager - Nesquik

Arlington, VA

Full-time

Onsite

Senior Level

5+ years exp

Nestlé USA is dedicated to delivering beloved brands and empowering growth. The Senior Brand Marketing Manager will develop strategies and execute commercialization plans to drive growth for the Nesquik brand, collaborating with cross-functional teams to ensure excellence in execution.

CoffeeCosmeticsDairyFood and BeverageWater

No H1B

Responsibilities

Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, behavioral drivers, and unmet needs of the brand’s consumer through data and research

Extract actionable consumer and customer insights through data and research to inform strategies

Translate insights and commercial priorities into relevant marketing activations

Analyze data and synthesize learning into insights to optimize commercial investment decisions

Ensure that key business KPIs are met: revenue, profit, market share, and brand health

Track sales, consumption, and consumer trends to identify gaps/opportunities during monthly business operating routines

Generate concepts, validate with consumers, and identify winning platforms to build a long-term portfolio innovation/renovation pipeline

Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)

Balance growth platforms between base business and innovation, prioritizing resources effectively

Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach

Lead the development and execution of annual marketing plans to address all aspects of the marketing mix – product, price, place & promotion

Partner closely with Sales and Category teams to secure distribution and visibility

Drive alignment of annual commercial plans, ensuring flawless execution across both large format channels (Grocery, Mass, Club, etc.) and small format channels (Convenience, Drug, etc.)

Work with internal teams and external agency partners to develop marketing strategies & plans that increase awareness, household penetration and/or purchase frequency

In collaboration with cross-functional teams, lead projects in support of commercializing brand innovation/renovation strategy

Ensure cultural relevance and consumer engagement in all activations

Lead packaging changes due to product, graphic, and/or formula changes

Lead by example to motivate and inspire direct report(s) and cross-functional teams to exceed high performance targets

Actively communicate expectations, provide regular feedback, and build appropriate development plans with direct report(s)

Qualification

Brand ManagementMarketing StrategyData AnalysisConsumer InsightsDigital MarketingCross-functional LeadershipAnalytical CapabilitiesNegotiation SkillsProblem-solving

Required

University Degree (BA/BS) in Marketing or related business field; or equivalent experience

5+ years' experience in marketing or brand management

Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skills

Experience leading marketing communication projects including digital and media strategies (demonstrated marketing experience in small format channel/DSD recommended)

Experience leveraging data, research and trends to generate insights to understand consumer behavior (Circana, IRI, or Nielsen knowledge strongly recommended)

Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems

Preferred

MBA preferred

Company

Nestlé

Glassdoor4.1

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

Founded in 1866

Vevey, Vaud, CHE

10001+ employees