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NEOGOV · 6 days ago

Marketing & Events Coordinator

Reidsville City Hall, NC

Full-time

Onsite

Entry, Mid Level

$51K/yr - $76K/yr

1+ years exp

NEOGOV is seeking a Marketing and Events Coordinator responsible for promoting the City’s programs and events through strategic marketing and event coordination. The role involves managing marketing efforts, organizing public events, and serving as a liaison between the City and the community.

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Responsibilities

Plan, coordinate, and execute City-sponsored events such as festivals, concerts, public meetings, holiday celebrations, downtown events, and community outreach activities

Develop and implement marketing strategies to promote City programs, services, events, and initiatives

Create content for print, digital, and social media platforms, including flyers, newsletters, press releases, email campaigns, and website updates

Manage and maintain the City’s social media accounts, ensuring consistent messaging and branding

Coordinate with City departments, local businesses, civic groups, and vendors to support marketing and event goals

Serve as a point of contact for event logistics, including permits, vendor coordination, sponsorships, equipment, and on-site support

Manage and schedule events at Market Square (Reidsville’s premier outdoor venue located downtown) by private parties

Supervise maintenance of the Market Square venue with an emphasis on safety and cleanliness, including supervision of part-time event staff, consultants, interns, and volunteers as appropriate

Assist with tourism, downtown development, and business promotion initiatives

Track event attendance, marketing reach, and engagement metrics; prepare reports and recommendations

Ensure all marketing materials and events align with City policies, branding standards, and public communication requirements

Work closely with local media to ensure maximum coverage for events and city updates

Represent the City professionally at meetings, events, and community functions

Perform related duties as assigned

Qualification

Marketing principlesEvent planningSocial media managementGraphic design toolsContent management systemsWritten communicationVerbal communicationOrganizational skillsProblem-solving skillsCollaboration skills

Required

Bachelor's degree in marketing, communications, public relations, event management, or a related field; or equivalent combination of education and experience

Valid driver's license

Knowledge of marketing principles, branding, and public relations

Experience with event planning and logistics

Proficiency with social media platforms, basic graphic design tools, and content management systems

Strong written and verbal communication skills

Ability to manage multiple projects, deadlines, and priorities

Strong organizational and problem-solving skills

Ability to work independently and collaboratively with diverse stakeholders

Flexibility to work occasional evenings and weekends for events

Should be an energetic, imaginative self-starter with a high degree of patience and diplomacy

Preferred

One to three years of experience in marketing, communications, event coordination, or related work

Experience working in local government, tourism, or economic development

Experience with community events, sponsorship coordination, or downtown programming

Familiarity with public-sector communication practices

Benefits

100% Employer-paid health, dental, vision, and life insurance for the employee; City-subsidized rates for spouse and dependents

Retiree health and dental insurance until Medicare eligibility

Local Government Employees Retirement System membership

5% Employer contribution to 401(k) plan for general employees

Employer-paid life insurance at 1 ½ times the annual salary (capped at $200,000)

Local Government Employees Retirement System death benefit

Voluntary (employee-paid) benefits include: accident plan, cancer plan, critical illness plan, long-term disability plan, short-term disability plan, term life plan for employee and dependents, vision plan, whole life plan, flexible spending (FSA) for unreimbursed medical and/or dependent care

Professional development appropriate to the position (dues, memberships, conferences, training opportunities, etc.)

Mileage reimbursement for City-related travel

Longevity pay – paid annually in November

Vacation leave accruals starting at 10 days per year, based on years of service

Sick leave accruals at 12 days per year with no maximum

Employees with prior service with an LGERS contributing employer may transfer in unused sick leave from their previous employer to the City of Reidsville

Fourteen paid holidays annually

Free admission to, and use of, Lake Reidsville facilities for employees and dependents living at home (includes one week of camping each year)

Free employee membership at the City of Reidsville Fitness Center