Sherwin-Williams · 1 week ago
Marketing Communication Specialist
Minneapolis, MN, United States
Full-time
Onsite
Mid Level
$82K/yr - $104K/yr
3+ years expSherwin-Williams is a company dedicated to inspiring and improving the world through innovative paints and coatings. The Marketing Communications Specialist will execute demand generation and sales enablement initiatives for the Coil Division, working closely with various teams to manage campaigns, events, and digital communications.
ChemicalManufacturingSales
Responsibilities
Campaign Execution (New product launches, segment demand gen campaigns, promotions, events)
Manage and execute marketing communications initiatives including webinars, trade shows, advertising campaigns, annual sales meeting, collateral printing, digital media, association memberships, etc
Serve as a key member of divisional marketing team, interfacing daily with Product Management, Segment Marketing, and Sales
Measure campaign effectiveness and report to leadership and to peers in formal debrief sessions
Point person for new product launch meetings with Product and Segment management. Coordinate creation and distribution of internal and external new product launch announcements. Management of demo videos, color merchandising materials, and other promotional/sales support pieces and internal communications as needed
Support Marketing Communications Manager and coordinate with Creative Services and outside firms to write press releases. Support and coordinate press release process
Collaborate with Digital Marketing team to ensure coordination of web site with external announcements
Coordinate syndication of thought leadership content across owned, earned, and paid media venues
Work closely with Segment Marketing and Sales organization to drive awareness and utilization of content, as well as ideation for new content (case studies, white papers, videos, etc)
Support the Coil national sales meeting as core team member
Programming and logistical support for customer meetings held throughout the year
Manage event calendar for the Coil Division and communicate with leadership, sales, and marketing teams
Support Marketing Communications Manager with onsite booth leadership and project management booths at trade shows, as well as other trade events to be defined by divisional marketing teams and priorities throughout the year
Leadership of pre-show and post-show trade event follow-ups, coordinating with digital, CRM, and sales teams to ensure leads are followed up on in accordance with SLA
Draft content and support the development of editorial calendars for the Coil social media accounts
Collaborate with regional teams in EMEAI, LATAM, and APAC on content sharing
Develop and publish content for the Coil Division websites and serve as core team member on the ongoing development of the Coil Division websites globally
Qualification
Required
Bachelor's Degree
3-5 years of marketing communications experience
Demand generation experience
Digital marketing experience
Highly organized and capable of managing multiple projects simultaneously
Excellent writing skills
Preferred
Self-starter with ability to work independently and communicate effectively with all levels of the organization
Familiarity with Adobe Experience Manager, Hootsuite, Marketo, Microsoft Office suite, Brandlive, Salesforce.com, MindTickle
Benefits
Health benefits, such as medical, dental and vision coverage
Flexible Spending Accounts (FSAs)
Disability coverage
Security
Retirement and saving benefits
Generous time away from work package
Personal leave
Paid parental leave
Medical leave
Vacation
Holidays
Company
Sherwin-Williams
Sherwin-Williams Company engages in the development, manufacture, distribution, and sale of paints, coatings, and related products.
10001+ employees
H1B Sponsorship
Sherwin-Williams has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (86)
2024 (84)
2023 (69)
2022 (76)
2021 (72)
2020 (78)
Funding
Current Stage
Public CompanyTotal Funding
unknown1964-02-11IPO
Leadership Team
Heidi Petz
Chief Executive Officer
Recent News
The Motley Fool
2025-12-21
2025-12-05
UPSTATE BUSINESS JOURNAL
2025-11-12
Company data provided by crunchbase