Sony Music Entertainment · 1 day ago
Jr. Manager Fan Engagement, Fansifter
Miami, FL
Full-time
Onsite
Entry Level
3+ years expSony Music Entertainment is a global leader in the music industry, committed to artistic integrity and innovation. As a Jr. Manager Fan Engagement, you will develop and execute multi-channel marketing plans to engage fans and support the Audience Development team in creative marketing strategies.
Digital EntertainmentMedia and EntertainmentMusic
Responsibilities
Executes hub campaigns set up (contesting, microsites, regional rep email & 1-1 strategy etc.); work closely with US CRM, regional legal & marketing teams
Lead end-to-end development and optimization of email, SMS, and CRM campaigns to drive fan engagement, retention, and lifetime value, from concept through performance analysis for regional repertoire worked via the hub - cascading learnings to the rest of the org
Liaise with BLA & global privacy to establish market-specific requirements for main campaign types — including creating new processes to standardize and scale local T&C set up
Work with product and global privacy teams to advise on regional BLA/privacy requirements for future fan engagement tools
Explore external products and tools to drive fan acquisition and engagement, as well as maintain competitive case studies across both the industry and similar (fashion/sports/beauty etc.)
Oversees fan engagement strategy for the region inclusive of fan acquisition & engagement, privacy & BLA coordination/processes, creator strategy & partner developments
Contribute to ideation of global fan engagement release plans and ensure rep owner strategy is executed successfully locally via hub - for global, select developing, regional priority releases and viral tracks worked by the hub
Align and present campaign plans and performance to senior leadership; and managers/artists as requested
Stay ahead of social, streaming, and fan culture trends—identify new platform activations, influencer partnerships, and creative formats
Assist in content creation for Sony and artists socials, that is engaging to fans and conveys the appropriate audience tone
Assist Audience Development Team in Influencer Marketing campaigns and creative ideas
Aid in working on any administrative duties for the Audience Development Team (payment order for vendor services, processing invoices for payment, etc.)
Qualification
Required
3–5 years of experience in audience development, CRM, paid media, or fan engagement—preferably within the music, entertainment, or similar creative sectors or related field
Proficiency in CRM platforms, marketing automation, email/SMS strategy
Strong analytical and reporting capabilities
Attention to detail and proactive
Proficiency with CRM systems, paid media platforms (e.g., TikTok, Meta, Google Ads), and analytics tools
Excellent communication, presentation, and project management skills
Strong passion for music, fandom culture, and digital trends
Proficient in Microsoft Office, Google Suite, and project management software
Ability to work under pressure, flexibility, multitask, and prioritize
Strong problem-solving, analytical, and decision-making skills
Excellent verbal and written communication skills
Detail-oriented, proactive, and collaborative
Being able to work under pressure
Passionate about music and the music industry
Preferred
Bi-lingual preferred (English & Spanish)
Benefits
Medical, dental, vision, life & disability coverage
401K + employer matching
Company-paid identity theft protection
Resources for pets
Mental health and meditation resources
Industry-leading fertility coverage
Fully paid leave for childbirth or bonding
Fully paid leave for caregivers
Programs for loved ones with developmental disabilities and neurodiversity
Subsidized back-up child and elder care
Reimbursement for adoption, surrogacy, tuition, and student loans
Time off for a winter recess
Company
Sony Music Entertainment
Sony Music is a music corporation owned and operated by Sony Corporation of America, a subsidiary of Japanese conglomerate. It is a sub-organization of Legacy Recordings.
5001-10000 employees
H1B Sponsorship
Sony Music Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
unknown2019-05-05Acquired
Leadership Team
Christoph Behm
CEO GSA
Adam Cardew
Vice President
Recent News
2026-01-07
Company data provided by crunchbase