Capital One · 5 days ago
Principal Associate, Dealer Brand
Plano, TX
Full-time
Onsite
Mid, Senior Level
$107K/yr - $122K/yr
5+ years expCapital One Auto is seeking an innovative and data-driven Brand Principal Associate to help lead dealer brand marketing efforts for the Auto line of the business. This role will play a critical role in the B2B growth strategy, managing the creative development process and overseeing compliance reviews of marketing campaigns while collaborating with various teams.
Financial Services
No H1B
Responsibilities
Develop integrated brand strategies and spearhead impactful marketing projects, serving as a key liaison and collaborator with cross-functional teams from Sales, Finance, Business Analysis, Product, Creative, Legal, etc
Serve as the Brand representative to senior stakeholders, actively championing effective prioritization of initiatives aligned to business strategy
Develop a deep understanding of Capital One Auto’s Dealer Finance offerings, serving as a subject matter expert on the Brand team
Create overarching value propositions and storytelling for dealer offerings, especially in new and undefined areas
Execute and manage strategic brand development of new and ongoing campaigns and testing initiatives for the Auto business
Develop creative briefs, working closely with creative and execution partners to bring the business intent to life via compelling marketing deliverables while caring for the nuances of our channel-specific execution systems, processes, and procedures
Collaborate with analysts to understand and report on campaign performance and build on analysis to identify new opportunities to optimize marketing, test creative strategies, and segment audience
Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams
Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience
Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives
Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams
Partner closely with data and business teams to expand upon and contribute to Marketing ROI reporting, helping inform decision making and surface key learnings through immediate team and partner teams
Qualification
Required
Bachelor's Degree or military experience
At least 5 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications or a combination
Strong mix of business knowledge and stakeholder management
Omni-channel marketing experience
Exceptional communication skills
Proactive approach to becoming a subject matter expert in dealer finance offerings
Strong data and analytical skills
Ability to take a forward-thinking, strategic, and organized approach to marketing
Strong stakeholder management skills
A strategic mindset with the ability to quickly iterate and pivot based on new learnings
An entrepreneurial spirit, self-driven initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
Experience influencing creative processes and partnering with creative teams
Excellent judgment to manage the details of multiple projects, deadlines, and changing priorities simultaneously
A passion for leveraging data, metrics, and insights to drive results
A curious mindset, ready to dig in on dealer attitudes/behaviors/trends
Highly effective communication skills with outstanding writing, editing, and presentation abilities
Preferred
3+ years of experience in financial services marketing
2+ years of experience presenting to senior leadership
Experience with automotive B2B marketing and/or automotive lending providers
3+ years of experience in a marketing or communications department for a Fortune 500 company, or experience within an advertising or marketing agency
Benefits
Performance based incentive compensation
Cash bonus(es)
Long term incentives (LTI)
Comprehensive, competitive, and inclusive set of health, financial and other benefits
Company
Capital One
Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.45BKey Investors
Berkshire Hathaway
2025-09-11Post Ipo Debt· $2.75B
2025-01-30Post Ipo Debt· $1.75B
2023-05-15Post Ipo Equity· $954M
Leadership Team
Lo Li
CTO, Managing Vice President Retail Bank
Daniel Arellano
Senior Vice President, Business Cards and Payments
Recent News
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