OMD · 2 hours ago
Director, Digital Activation
New York
Full-time
Hybrid
Director/Executive
$90K/yr - $215K/yrOMD is the Cannes Lions 2024 Media Network of the Year and the world’s largest media network, focusing on innovation and evidence-based solutions to drive performance. The Director of Digital Activation will develop and implement digital marketing strategies, oversee junior team members, and manage client relationships to achieve business objectives.
AdvertisingCommunications InfrastructureDigital MediaMarketingSocial Media
Responsibilities
Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of Strategist(s) and/or Coordinator(s)
Effectively presenting strategic and tactical plans to clients, staff, and internal teams
Provide regular insight and training to challenge and develop junior team members
Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
Understanding of business concepts and client objectives to identify campaign expansion opportunities
Manage the relationship with the search engines, as well as technology partners, such as DoubleClick and Kenshoo, among others
Qualification
Required
Must have strong cross platform Digital Buying & Campaign management & evaluation fundamentals & foundational knowledge, particularly across all Digital platforms - Display, Programmatic, Search & Social
Experience in planning, buying & campaign management across Digital Display/OLV, Programmatic, Social & Search
'Hands on in platform' knowledge & experience of Digital Display, Programmatic, Search & Social Investment & activation to provide guidance to Digital direct reports
Good project management & time management skills to ensure all client deliverables are delivered within agreed timelines; ability to forward plan campaign workflow & resources to manage Digital team bandwidth & client deliveries
Attention to detail & strong accuracy rates as the final QA check of the Digital Team's work product outputs
Good communication & storytelling skills with the ability to tell a clear & cohesive story with OMD's POV
Digital team leadership in managing the Digital team to ensure daily operations & digital deliverables are met
Client thought leadership for all things Digital (eg. Display OLV, Programmatic, Search, Social)
Development of a Digital strategic roadmap, innovation recommendations/concepts and Test & Learn agenda and the implementation of these roadmaps
Trouble-shooting & training to help the Digital team overcome any challenges with campaign set up, management, reconciliation & evaluation
Developing and ensuring the Digital team is compliant with OM best practices with campaign set up, management & evaluation
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
OMD
OMD is a media communications agency committed to delivering sharper insights, smarter ideas and stronger results.
Founded in 1996
10001+ employees
H1B Sponsorship
OMD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (39)
2024 (25)
2023 (20)
2022 (12)
2021 (3)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Angela Knibb
Partner, Digital
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