Calm · 3 days ago
Director, Growth Marketing
San Francisco, CA
Full-time
Hybrid
Director/Executive
$194K/yr - $279K/yr
8+ years expCalm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. As the Director of Growth Marketing, you will be responsible for developing and executing user acquisition strategies while managing performance marketing channels and budgets.
AppsHealth CareLeisurePersonal HealthWellness
Responsibilities
Own the high-level strategy and structure of Calm’s paid acquisition portfolio (Social, Search, ASA, UAC, TV/OTT, Audio). You will guide the team on technical best practices and ensure our media buying strategy is optimized for efficiency and scale
Partner closely with Finance to build and manage acquisition budgets. You will lead the regular pacing process, allocate media budgets across channels, and meticulously track variance vs. actuals to ensure we deliver on business targets with high financial accuracy
You won't just report the numbers; you will explain them. You are responsible for uncovering insights, understanding the 'whys' behind performance shifts, and translating those trends into actionable next steps for the team to execute
Identify and pilot the next generation of growth tactics—whether that’s unlocking a new bidding strategy, testing a radical new creative format, or launching a completely new channel (e.g., CTV). You will move these from experimental pilots to core revenue drivers
Lead a hybrid team of in-house marketers and external agencies. You will drive performance by setting clear standards, fostering a culture of rapid iteration, and ensuring partners are held accountable to strict KPIs
Drive conversion beyond the ad click. Partner with Product and Engineering to execute landing page tests and onboarding improvements that increase downstream retention and LTV
Work with Creative Strategists to build a high-volume testing framework. Drive the adoption of AI and automation tools to increase our creative output, ensuring we have the asset density required to combat ad fatigue and lower costs
Qualification
Required
8+ years in acquisition or performance marketing roles, with deep experience managing paid channels in-house
Proven success managing 8-figure paid media budgets across multiple channels
This requires an in-depth understanding of media strategy, cross-channel planning, and the intricacies of online and offline media activation and campaign performance analysis
Effective and efficient project management– meeting project timelines and managing expectations across a variety of stakeholders
Possesses and displays a deep understanding of media – strategy, media math, plan development, channel dynamics, etc
Strong financial acumen - understanding how marketing output directly ties to financial plans and forecasting. Able to work proficient with finance team counterpart
Proven experience mentoring and growing high-performing, independent teams with a strong culture of experimentation and learning
Preferred
Experience taking a specific growth initiative from 'Zero to One' (e.g., launching a new international market or a new product vertical)
Experience with SQL or data visualization tools (Tableau, Looker)
Benefits
Equity
Comprehensive benefits
401k
Flexible time off
Company
Calm
Calm offers a global health and wellness brand application designed to help its users meditate and relax.
201-500 employees
H1B Sponsorship
Calm has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (7)
2023 (4)
2022 (3)
2021 (5)
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
$218.04MKey Investors
Lightspeed Venture PartnersTPG GrowthInsight Partners
2021-02-05Series Unknown
2020-12-08Series C· $75M
2019-09-01Secondary Market
Leadership Team
Alex Tew
Co-founder & Co-Executive Chairman
A
Alexander Will
President
Recent News
2025-12-30
2025-12-30
linkedin.com
2025-11-27
Company data provided by crunchbase