WebMD · 19 hours ago
Manager, Digital Strategy
Durham, NC
Full-time
Onsite
Mid Level
$80K/yr - $87K/yr
4+ years expWebMD is an Equal Opportunity/Affirmative Action employer, and they are seeking a Manager of Digital Strategy to lead strategy and campaign management for a top-tier group of clients. The role involves overseeing a team of digital marketers and analysts, analyzing campaign metrics, collaborating with cross-functional teams, and refining digital marketing best practices to drive client success.
Health CareInformation ServicesInternetMental HealthOnline PortalsPublishing
Responsibilities
Lead a team of Digital Marketers & Analysts across the Marketing Services organization to deliver client work and always-on campaigns
Analyze campaign metrics and provide tailored insights and recommendations to fine-tune campaign strategies and improve performance
Collaborate with cross-functional teams and account leaders across Omnichannel Services to ensure timely, thorough implementation of client digital strategies, while continuously refining approaches to deliver always-on, data-driven campaigns to maximize customer ROI
Partner with reporting & data specialists to design and maintain dynamic monthly reports for client review
Deliver regular client communications, including presenting monthly reports, weekly check-in meetings with performance updates, insights and strategic discussions
Participate in ad hoc presentations regarding campaign strategy, optimizations and high-level recommendations to ensure alignment with client goals
Establish and refine best practices and frameworks for Digital Marketing and Advertising that leverage WebMD Ignite’s data and science to deliver immersive experiences that drive a behavioral change and can be assessed against ROI and KPI goals including patient acquisition and retention
Qualification
Required
4+ years of business experience with a strong track record of success in Digital Marketing, Analytics, Marketing Operations and/or Conversion Marketing
Bachelor's degree or equivalent experience in a related field
Excellent time management skills and the ability to meet deadlines
Experience with advanced analytics reporting and managing large data sets
Proficient in Google Ads, Meta Ads and Google Analytics with the ability to quickly learn new data driven platforms
Possesses technical knowledge of strategy, planning, and purchasing within the programmatic ecosystem, including SSPs, DSPs, ad exchanges, ad networks, and trading platforms
Strong interpersonal and communication skills
Benefits
Annual bonus eligible
Company
WebMD
WebMD is a healthcare center that offers mental health, pain management, and breast cancer services.
1001-5000 employees
H1B Sponsorship
WebMD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (11)
2023 (15)
2022 (24)
2021 (23)
2020 (20)
Funding
Current Stage
Late StageTotal Funding
unknown1996-01-01Series Unknown
Leadership Team
Dominique Jean
Chief Technology Officer
Ben Mansfield
Vice President Client Services & Operations
Recent News
2025-10-30
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2025-10-09
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