Roblox · 1 day ago
Growth Marketing Manager, Ads Assets
San Mateo, CA
Full-time
Hybrid
Senior Level
$143K/yr - $176K/yr
5+ years expRoblox is a platform that empowers users to create and connect through immersive digital experiences. The Growth Marketing Manager will drive marketing strategies, support growth campaigns, and collaborate with cross-functional teams to enhance product adoption and revenue.
3D TechnologyGamingMetaverseOnline GamesSoftwareVideo Games
Responsibilities
Support the development of innovative marketing strategies to attract and engage users, while maintaining brand consistency. This involves app stores, paid channels, paid influencers, and more
Work with internal and external creative agencies to create high-quality marketing assets, including video, digital, social media, and experiential content
Manage the day-to-day creative optimization analysis and performance read out across channels
Partner closely with both cross-functional teams (growth marketing, marketing, creative studio, product, communications) and external agencies to ensure alignment and achieve shared goals
Stay ahead of the curve on emerging trends in design, technology, and youth culture, particularly within the platform and gaming space
Collaborate with external/internal agencies and vendors as needed to execute creative projects
Work with team members to find opportunities to optimize the creative operation process
Qualification
Required
5+ years of experience in a senior creative role with a strong background in the design and marketing space
Gaming/Platform passion: A genuine passion for gaming and immersive experiences
Expertise in growth marketing or user acquisition with a focus on the user funnel
Strong Portfolio: A compelling portfolio showcasing innovative and effective creative work
Strong understanding of incrementality, coefficients, ARPU and user LTV
Analytical and quantitative mindset. Data-driven results are at the forefront of all decisions
Strong collaboration skills with cross-functional teams
Communication Skills: Excellent communication and presentation skills, with the ability to articulate creative ideas clearly and persuasively
Collaboration: Strong teamwork and interpersonal skills, with the ability to build relationships, to inspire and get buy-in to influence the creative roadmap, able to work effectively across departments
Knowledge of up-to-date ad tech (Gen AI, etc) and advertising products to yield scalability
Benefits
Equity compensation
Benefits as described on this page
Company
Roblox
Roblox is an online gaming and entertainment platform that offers a shared digital experience that brings people together through play.
1001-5000 employees
H1B Sponsorship
Roblox has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (240)
2024 (111)
2023 (139)
2022 (153)
2021 (91)
2020 (92)
Funding
Current Stage
Public CompanyTotal Funding
$874.45MKey Investors
Andreessen HorowitzAltos Ventures
2024-10-01Post Ipo Equity
2022-04-12Series Unknown· $17.71M
2021-08-11Series Unknown
Leadership Team
David Baszucki
Founder and CEO
Michael Guthrie
CFO
Recent News
2026-01-11
2026-01-11
Company data provided by crunchbase