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Rugiet · 16 hours ago

Creative Strategist (Growth Marketing)

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Rugiet is a telemedicine company revolutionizing access to specialized health solutions, currently a leader in men's health. They are seeking a data-minded Creative Strategist to manage their paid acquisition channels, focusing on ad production and performance analysis to drive growth in both men’s and women’s health.

Health Wellness & Fitness

Responsibilities

Manage the Creative Pipeline: Own the day-to-day workflow of ad production, ensuring a steady stream of fresh assets for Meta, TikTok, and YouTube. You ensure no deadline is missed and the creative library remains stocked

Script & Brief Development: Translate the Sr. Manager’s testing frameworks into detailed, actionable briefs for video editors and UGC creators. You know how to write a hook that stops the scroll in the first 3 seconds

UGC Creator Management: Act as the primary point of contact for our network of external creators. You will scout new talent, negotiate rates, ship products, and coach them to deliver authentic, high-performing content

Iterate on Winners: Analyze granular creative data (Hook Rate, Hold Rate, CTR, ROAS) weekly. If an ad works, you immediately conceptualize 5 variations to extend its lifespan

Rapid prototyping: Use tools like CapCut, Canva, or Figma to mock up quick concepts or make simple edits to existing video assets when speed is critical

Competitor Surveillance: Maintain a "swipe file" of competitor ads and trending formats in the health/wellness space, flagging new opportunities to the Sr. Manager

Qualification

Performance MarketingCreative StrategyData LiteracyCopywritingProject ManagementBasic Video EditingGraphic DesignSocial Media Knowledge

Required

2–4 years of experience in performance marketing, creative strategy, or content production within a DTC or agency environment

Native understanding of Social Platforms: You live and breathe TikTok, Reels, and YouTube Shorts. You understand native behaviors, trends, and the 'lo-fi' aesthetic that drives trust

Strong Copywriting Skills: You can write pithy, persuasive ad copy and video scripts that balance clinical accuracy with direct-response urgency

Data Literacy: You aren't afraid of spreadsheets. You can look at a dashboard and understand why a creative asset failed or succeeded

Project Management Mastery: You are highly organized and can manage dozens of assets and creator relationships simultaneously without letting details slip

Preferred

Basic video editing skills (Premiere, CapCut) or graphic design skills are a massive plus

Benefits

Mentorship & Growth

Make a Tangible Difference

Collaborative and Innovative Culture

Competitive Compensation and Benefits

Company

Rugiet

Rugiet helps men take back their health, with clinically-backed treatments for ED, hair loss, weight management, and more, delivered through a seamless digital experience.

Founded in 2018

Austin, Texas, US

51-200 employees